How to do SEO on Shopify

TL;DR: Shopify SEO in a nutshell

How to do SEO on Shopify

Want your Shopify store to show up on Google? You're not alone.

Most ecommerce business owners in Ireland don’t have the time to learn every detail of SEO.

The good news? You don’t have to. You just need to get the basics right and stick with them.

Whether you’re launching your first shop or giving your current one a lift, this guide will walk you through the steps.

Let’s keep it simple. Here's where to start.

1. Start with keywords and structure

If no one’s searching for what you’re selling, you won’t get found.

• Use tools like Google Keyword Planner or Ahrefs to find the search terms people use, like “mens leather wallet Ireland”

• Make your menu clear and simple

• Keep URLs short and clean (no random numbers or symbols)

2. Use Shopify’s built-in SEO tools

Shopify already gives you a solid base to work with.

• Add custom meta tags, like titles and descriptions, for each page

• Write clear alt text for every image (example: “red cotton baby blanket folded in box”)

• Make sure SSL is turned on so your site shows as secure

• Use your blog to post helpful content with keywords your customers are typing in

3. Keep your content fresh

Search engines prefer sites that stay up to date.

• Update product pages if anything changes, like new photos, sizes, materials

• Reuse popular blog topics with new insights or customer tips

• Swap old photos with newer ones that load faster and have better alt text

4. Don’t just wait for people to find you

Push your content out through the right channels.

• Share your bestsellers on Facebook, Instagram or Pinterest

• Work with Irish creators or small business pages in your niche

• The more your site gets mentioned, the more trust it builds and that helps rankings

5. Track what’s working

If you don’t check your results, you’re guessing.

• Use Search Console to spot broken links and page errors

• Use GA4 and Shopify Analytics to see what people are clicking and buying

• Keep an eye on slow pages. Page speed affects your spot in search results

Quick tip: Structured data helps your products stand out on Google. Add this through apps or built-in settings, and your listings might show reviews, prices or stock levels right in search results, which can help more people click through.

What is Shopify SEO?

Shopify SEO means making your online shop easier to find in search engines like Google, Bing and tools powered by AI, like ChatGPT or Perplexity AI.

It helps people find your products through regular search results without paying for ads.

When done well, it brings in more visitors, builds trust in your brand, and helps you make more sales by showing up when someone’s searching for what you sell.

Why SEO matters for your Shopify store

If your store isn’t showing up in search results, people won’t find you, even if your products are exactly what they're looking for.

Good Shopify SEO:

• Helps your store show up for the right search terms

• Makes it easier for Google to read your site and product pages

• Brings in people who are ready to buy, not just browsing

Bottom line: SEO helps more of the right people find your shop and turn into customers.

How this guide will help with your Shopify SEO

This guide breaks down what matters for getting your store seen.

You’ll learn:

• The basics of Shopify SEO, like keywords, layout, content and links

• What’s new in SEO for ecommerce in 2025

• Straightforward steps to improve your store’s visibility and bring in steady traffic

Once you get these core steps right, every page on your site has a better chance of showing up in search and AI-powered tools.

What does SEO mean for Shopify?

SEO means helping your Shopify store show up in search results on sites like Google and Bing.

It works by matching your content and layout with what people are searching for.

Put simply, it helps the right people find your products and makes it easier to turn search traffic into customers.

1. Keyword research: The starting point for Shopify SEO

This is where it all begins. You need to know what your customers are typing into search before they find your store.

For Irish store owners, this means:

• Using tools like Google Keyword Planner, Ubersuggest or Ahrefs

• Finding high-intent search terms, the kind people use when they’re ready to buy

• Targeting both short phrases (like “linen tote bag”) and longer ones (like “buy linen tote bag Ireland”)

Once you’ve got your list, work those keywords into your product titles, descriptions and blog posts.

This helps search engines know what each page is about and gives you a better shot at showing up in the right results.

2. The three main parts of SEO

There are three key parts to Shopify SEO. Each one plays a role in helping your store get seen and trusted.

On-page SEO

This is about what’s on your site. It covers things like:

• Product titles and descriptions

• Meta tags and headings

• Internal links and keyword use

Example: Adding the phrase “eco-friendly candles” to a product title and image alt text.

Technical SEO

This what happens behind the scenes. It affects how well your site works and how search engines read it. Technical SEO looks at things like:

• Page speed

• Mobile layout

• Site structure and sitemaps

Example: Compressing product photos or switching on Shopify’s SSL to keep your site secure.

Off-page SEO

This is about how others see your site. It helps build trust and authority from the outside. It includes:

• Backlinks from other websites

• Brand mentions

• Social media activity

Example: A local blogger linking to your store in a gift guide.

What are the latest SEO trends affecting Shopify stores?

Search habits are changing fast. Search engines now rely more on AI to decide what shows up first.

To stay ahead in 2025, Shopify store owners in Ireland should keep an eye on these key trends:

• Better answers, not just keywords. AI tools and search engines are focusing more on helpful content that answers your customers' questions clearly.

• Structured data matters more. Adding rich data (like reviews, prices or stock levels) helps your products stand out in search results.

• Site speed and mobile layout stay important. Slow sites still lose rankings. Clean, fast and mobile-friendly wins.

• Local signals help local buyers find you. Listings in Irish directories, local content and backlinks from other Irish websites can give your store an edge.

• Search is happening outside Google. People are now using platforms like TikTok, Pinterest and even AI tools to search for products — not just Google. Your content should work there too.

The takeaway: SEO is no longer just about matching search terms. It’s about being useful, trustworthy and easy to find everywhere your buyers are looking.

1. Mobile-first and multi-device optimisation

Most people now shop from their phones or tablets — over 70 percent, in fact.

Find more statistics at Statista

Google also ranks your site based on how it works on mobile first, not desktop.

• Use a responsive Shopify theme that adjusts to any screen

• Test how your site loads and looks on both Android and iPhone

• Make sure images resize neatly and buttons are easy to tap

Getting this right helps your store rank better and makes it easier for people to buy.

2. User experience (UX) as a ranking signal

Search engines now pay attention to how people use your site — not just what’s on it.

If visitors leave too quickly or struggle to find what they need, your rankings can drop.

To improve UX on your Shopify store:

• Keep pages fast to load

• Use simple menus and clear product categories

• Add sharp images and short videos to keep people interested

The better the experience, the longer they stay and that helps your store rank higher.

4. AI and automation in Shopify SEO

More store owners are now using AI to speed up everyday SEO tasks, like writing product descriptions or filling in image alt text.

In 2025, using AI the right way can help you work faster and stay ahead.

• Try tools like Shopify Magic or ChatGPT to write product copy or metadata

• Always check the output to make sure it sounds right for your brand

• Use automation to save time, but keep humans in the loop for quality and accuracy

AI can help you scale, but the final say should still be yours.

5. Building brand trust and authority

Shopify SEO in 2025 is about more than keywords.

Search engines now look for proof that your store is reliable and that you know your stuff. This comes from Google’s E-E-A-T signals (= experience, expertise, authority and trust).

• Add an author bio or brand story page

• Show customer reviews and display trust badges

• Write helpful guides that show your knowledge in your niche

When people trust your brand, they’re more likely to buy and your rankings get a boost too.

Quick reminder: SEO in 2025 is shaped by mobile-first sites, smart use of AI and giving users a great experience. Keep up with these shifts and your store stays visible where and when it matters.

Why site structure matters for Shopify SEO

Your store’s structure sets the tone for how well it performs in search.

Google needs to understand how your pages connect. A clear layout shows which pages matter most and helps spread ranking power across your site.

For your customers, it means they find what they’re looking for faster, which can lead to more sales and fewer drop-offs.

How to structure your Shopify store for better SEO

A clear layout helps both search engines and shoppers find their way around your site.

1. Use a simple, logical hierarchy

Start with your main categories.

• Example: “Men”, “Women”, “Accessories”. Then add subcategories to narrow it down.

• Example: “Women → Dresses → Summer Collection”

2. Create a clear navigation menu

• Stick to 5 to 7 top-level menu items

• Use labels that make sense, like “Shop All”, “About Us” or “Blog”

• Add a search bar to help customers find products fast

4. Optimise your URLs

• Keep them short and easy to read (example = yourstore.com/products/blue-running-shoes)

• Add keywords where it feels natural

• Avoid random numbers or letters that don’t explain what the page is about

5. Add breadcrumb navigation

• Breadcrumbs show where someone is on your site

• They help users move around easily

• They also boost internal links and can improve how you show up in search results

6. Make sure your site works on mobile

• Choose a responsive Shopify theme

• Test on different devices and browsers

• Remember, Google uses the mobile version of your site first

7. Fix broken links and keep your sitemap clean

• Shopify creates a sitemap for you at yourstore.com/sitemap.xml

• Check regularly for broken or redirected links

• This keeps your site easy to crawl and index

Quick tip: If customers can’t find what they need in three clicks, your layout might be too deep. Keep it simple so nothing gets buried.

How to optimise your Shopify site structure for SEO

A well-organised store helps people find what they need and helps search engines understand your content.

1. Use clear, descriptive menu labels

Tell shoppers exactly what they’ll find.

• Say “Men’s Shoes” instead of just “Products”

• Keep labels short and keyword-friendly

2. Organise products into logical categories

Group similar items under clear paths.

• Example: Home → Lighting → Table Lamps

• This makes it easier for shoppers to browse and for Google to map your pages.

3. Keep your menus short and simple

Stick to 5 to 7 top-level menu items.

Too many options can confuse people and water down your Shopify SEO.

4. Add a clear search bar

Place it at the top of every page.

• Helps users find products fast

• Reduces bounce rate, which can help rankings

5. Use breadcrumb navigation

Breadcrumbs show the path back through your store.

• Example: Home > Women > Dresses > Summer Collection

• They help users and give Google more context

6. Keep your URLs short and readable

• Example: yourstore.com/products/leather-wallet

• Use hyphens, not underscores

• Add keywords where it fits naturally

7. Fix broken links

Run regular link checks with tools like Screaming Frog or Ahrefs.

Broken links make your site harder to use and harder to crawl.

8. Make sure your menus work on mobile

Test on phones and tablets.

• Dropdowns, filters and buttons should all be easy to use

• If it’s hard to tap, people leave

9. Submit your sitemap to Google

Shopify gives you one at yourstore.com/sitemap.xml.

Add it to Google Search Console to make sure your pages get indexed.

10. Test your site’s layout often

Ask a friend or customer to try finding a product. If it takes more than three clicks from the homepage, tidy things up.

Quick tip: Every product should be reachable within three clicks. It keeps your store simple, clean and search-friendly.

Best practices for Shopify content optimisation

Want better rankings and more sales? Start with content.

Good content helps search engines understand your pages and gives shoppers a reason to stay.

• Use the keywords your customers are searching for

• Write clear, engaging product descriptions

• Keep your content fresh and well organised

This helps bring in the right visitors and turns more of them into customers.

1. Use relevant keywords naturally

Keywords help your pages get found, but only if they match how people search.

• Add target phrases like “Ecommerce SEO” or “Shopify SEO tips” in your product titles, headings and descriptions

• Focus on keywords with clear intent, like “buy handmade candles online” instead of just “candles”

• Write for people, not just search engines. Avoid stuffing in too many keywords

Quick tip: Use Shopify’s Search Engine Listing Preview to make sure your keywords show up in your page titles and meta descriptions.

2. Write clear, engaging product descriptions

A good product description should do more than list details. It should help sell the item.

• Highlight what makes it stand out, like “handmade”, “eco-friendly” or “fast shipping”

• Use short paragraphs and bullet points so it’s easy to scan

• Add clear calls to action like “Add to Cart” or “See all colours”

AI tip: Search engines may pull from your descriptions for summaries, so keep them clear, factual and focused on the benefits.

3. Optimise product images and alt text

Strong visuals help people buy and help your pages rank.

• Use clear, high-quality images

• Name files clearly, like handmade-soy-candle-shopify.jpg

• Add alt text that includes keywords naturally, like “handmade soy candle for Shopify store”

Compress your images with tools like TinyPNG to keep your site fast. Speed matters for SEO.

Bonus tip: Add lifestyle shots to show products in use. This keeps people on the page longer, which helps with search visibility.

4. Use accurate meta tags

Meta titles and descriptions are what shoppers see first in search results. They help people decide whether to click.

• Keep meta titles short and unique (under 60 characters)

• Write clear, inviting descriptions (under 155 characters)

• Include your main keyword early in both

Example: Handmade Soy Candles – Eco-Friendly Gifts for Any Room | YourStore

This helps search engines understand your page and makes your link more appealing to potential buyers.

5. Keep content updated regularly

Fresh content helps your store stay relevant in search.

• Refresh product descriptions, blog posts and category pages every few months

• Add new keywords, tips or seasonal info where it makes sense

• Remove products you no longer sell or any outdated details

AI tip: Keeping your content current can boost your chances of showing up in AI-powered summaries like SGE or Bing Copilot.

6. Optimise blog content for topical authority

Helpful blog content shows search engines that your store knows its stuff, and that boosts your chances of ranking higher.

• Write posts that answer customer questions, like “How to pick the right candle scent for each room”

• Link to your product pages or collections from inside the post

• Use everyday keywords like “best candles for gifts” or “soy wax vs paraffin”

Example post idea: 5 Common Mistakes People Make When Buying Scented Candles Online

The more useful your blog is to shoppers, the more visibility and trust you’ll earn.

7. Ensure mobile-friendly content

More than half of Shopify traffic comes from mobile devices.

• Use responsive themes and preview all content on mobile before publishing.

• Keep paragraphs short (1–3 lines).

• Use large buttons and clear CTAs for easy tapping.

Reminder: Google uses mobile-first indexing, so your mobile experience determines your overall rankings.

Built-in SEO features in Shopify

Shopify comes with handy SEO tools already built in — no coding or extra plugins needed.

Shopify built-in SEO tools include:

• Editable meta titles and descriptions

• Automatic sitemaps

• Clean, crawlable URLs

• Mobile-friendly themes

• SSL for secure browsing

These built-in features give you a good starting point to help your Shopify store show up in search results and attract the right traffic and sales.

1. Customisable title tags and meta descriptions

Shopify lets you update your page titles and meta descriptions without any coding.

• Go to Online Store → Preferences → Search Engine Listing Preview

• Add keywords your customers might search for, like “gift ideas for candle lovers” or “eco-friendly skincare Ireland”

• Keep titles under 60 characters and meta descriptions under 155

Example:

Title: Eco-Friendly Skincare Products – Shop Natural Beauty Essentials

Meta Description: Discover natural skincare products made in Ireland. Shop eco-friendly creams, oils and cleansers that your skin will love.

Clear, keyword-rich meta tags help your pages stand out in search results and bring in more clicks.

2. Optimised URL structure

Shopify sets up clean, SEO-friendly URLs by default, and you can tweak them to make them even better.

• Edit the URL under the Search Engine Listing section on any product or page

• Keep it short and clear, like /products/organic-coffee-beans

• Avoid capital letters, symbols or extra words that don’t help

Pro tip: Include your main keyword where it fits naturally and stay consistent with your format across the site. Clean URLs help shoppers and search engines find your products faster.

3. Image alt text and file optimisation

Shopify lets you add alt text to every image. Alt text for images boosts accessibility and helps with SEO on Shopify.

Use clear, keyword-friendly descriptions under 125 characters (example = “Organic cotton tote bag with long handles”).

Compress large images to improve loading speed. Use Shopify’s built-in optimisation or apps like Crush.pics.

AI tip: Google Image Search and AI crawlers use alt text to understand what’s in your product photos, so keep it descriptive and accurate.

4. Mobile-responsive themes

Shopify’s themes are built to work on any screen, which is key for rankings and conversions.

Pick a responsive theme from the Shopify Theme Store and test how it looks using the theme editor.

Why it matters: Most of your traffic comes from mobile. A smooth mobile experience helps your store rank better and keeps shoppers from bouncing.

5. SSL certificates for site security

Every Shopify store comes with a free SSL certificate.

HTTPS keeps customer data safe and boosts trust with both shoppers and search engines. It’s also a confirmed Google ranking factor.

Pro tip: Make sure all pages redirect from HTTP to HTTPS so you don’t end up with duplicate versions of your site.

6. Auto-generated sitemaps

Shopify creates and updates your sitemap automatically — no setup or plugin needed.

You’ll find it at yourstore.com/sitemap.xml

Submit it to Google Search Console to help search engines find and index your pages faster.

AI benefit: A structured sitemap makes it easier for AI tools and search bots to crawl your store efficiently.

7. Integrated blogging platform

Shopify’s built-in blog lets you create helpful content that supports your products and improves your SEO.

• Share guides, tips and answers to common customer questions.

• Link back to related product pages to strengthen internal SEO.

Consistent blogging helps your store rank for long-tail keywords and builds trust with your audience.

Example post: “How to Choose the Right Scented Candle for Each Room in Your Home”

That kind of post supports your product, includes keywords naturally, and helps shoppers make informed decisions when buying your products.

8. Social media integration

Shopify makes it simple to link your store with social platforms to boost reach and engagement.

• Connect to Instagram, Facebook, Pinterest, and TikTok

• Add social sharing buttons to product pages

• Enable rich previews using Open Graph for better click-throughs

• Share blog content and products directly from your dashboard

SEO tip: While social signals don’t directly affect rankings, engagement and backlinks from social posts can build trust and improve your visibility in AI-powered search.

9. Built-in redirects

When you change or remove a product URL, Shopify lets you set up a 301 redirect — no extra tools needed.

• Go to Online Store → Navigation → View URL Redirects

• Use short, relevant URLs for the new page

• Prevents broken links and keeps your SEO value intact

Pro tip: Redirect old product pages to the closest matching item or category so shoppers still land somewhere useful.

10. App integrations for advanced SEO

Shopify’s App Store has tools to help you go beyond the basics.

Popular options include:

• Plug in SEO for quick SEO checks and keyword tracking

• Smart SEO to automate meta tags and structured data

• Schema Plus for SEO for adding rich product details with advanced schema

Pick apps with good reviews, clear privacy policies, and low impact on site speed.

Key takeaway: Shopify’s built-in SEO tools give you a solid start, but you still need to customise your content, update it regularly, and stay consistent to stay visible in AI-driven search.

Using Shopify’s built-in features for better SEO

Shopify gives you good SEO tools straight out of the box.

Use built-in features like editable meta tags, clean URLs, mobile-friendly themes, image alt text and a blog to improve how your store shows up in search.

You don’t need extra plugins. Just make the most of what’s already there to drive more traffic and sales.

1. Customisable title tags and meta descriptions

Shopify lets you edit the title and meta description for every product, collection, and page — no coding needed.

• Add your main keyword naturally (e.g., “organic skincare gift set” or “eco-friendly home decor”)

• Keep titles under 60 characters and meta descriptions under 155

• Update regularly to match seasonal products or new campaigns

AI search tip: Clear, keyword-rich meta tags increase your chances of showing up in AI-generated summaries and featured results.

2. Image alt text for visibility and accessibility

Alt text helps search engines and shoppers understand what’s in your product photos.

• Keep it short and clear

• Include a relevant keyword naturally

• Focus on what’s shown in the image (example = “Sustainable bamboo sunglasses with case”)

Alt text improves your chances of showing up in image results and makes your store more accessible to all users.

Pro tip: Descriptive alt text helps AI tools like Google Lens and SGE better match your products to visual searches.

3. SEO-friendly URL structure

Shopify gives you clean URLs by default. You just need to keep them clear and focused.

• Use short, descriptive URLs (under 60 characters)

• Include a keyword where it fits naturally

• Avoid random numbers, capital letters, or filler words like “and” or “the”

Good example: /products/vegan-leather-bag

Bad example: /product?id=1234

Simple URLs make it easier for search engines to crawl your store and easier for shoppers to trust what they’re clicking.

4. Mobile-responsive design

All Shopify themes are built to work on phones and tablets, but it’s still worth checking.

• Preview your site on different devices to make sure everything looks and works right

• Use large buttons, clear menus, and keep pop-ups to a minimum

• Make sure checkout and product pages are easy to use on smaller screens

SEO tip: Google ranks your store based on its mobile version first, so a smooth mobile experience isn’t optional.

5. SSL certificates for trust and security

Every Shopify store comes with a free SSL certificate.

• HTTPS keeps customer data safe

• Secure sites are more trusted by shoppers

• Google gives a ranking boost to HTTPS pages

Bonus: Show the lock icon or “Secure Checkout” badge on key pages to build trust and help boost conversions.

6. Social media integration

Shopify makes it easy to connect your store with social media platforms like Facebook, Instagram, TikTok and Pinterest.

• Sync your product catalogue for shoppable posts

• Share new arrivals or promotions straight from your Shopify dashboard

• Use social engagement to drive traffic and build trust

AI insight: A strong social presence helps increase brand mentions, which can improve your visibility in AI-generated search results.

7. Built-in blog for content marketing

Shopify includes a blog feature so you can create useful content without extra tools.

• Write posts that answer customer questions or offer product tips

• Link to related products or collections to support SEO

• Refresh older posts to keep them relevant and up to date

Pro tip: Add simple FAQs or how-to sections to your posts to help your content show up in AI-powered search results.

10. Automatic sitemap and robots.txt

Shopify takes care of the technical setup for you.

• Your sitemap is available at yourstore.com/sitemap.xml

• Your robots.txt file is at yourstore.com/robots.txt

• Submit your sitemap to Google Search Console to speed up indexing

A clean setup helps search engines and AI tools find and crawl your pages more efficiently.

Key takeaway: Shopify’s built-in SEO tools give you a solid base. Customise your titles, meta tags, images and blog content and use apps where needed to make your store easier to find, easier to use and more likely to convert.

How to use structured data for rich results on Shopify

Structured data (or schema) helps search engines understand what’s on your page.

When added to product, review or FAQ pages, it can show extra info in search, like star ratings, prices or stock levels.

These rich snippets make your listings more visible in both Google and AI-powered search results and can lead to more clicks and more sales.

1. Add schema markup to key pages

Schema markup tells search engines exactly what’s on your page, like a product, review, or FAQ.

• Use JSON-LD format (that’s what Google prefers)

• Shopify includes some basic schema by default

• You can enhance it manually or with apps like Smart SEO or Schema Plus

Add schema to:

• Product pages

• FAQs

• Reviews

• Breadcrumbs

Rich results like star ratings, price, and stock info help your listings stand out and bring in more clicks, especially in AI-driven search.

Product schema example:

{
"@context": "https://schema.org",
"@type": "Product",
"name": "Handmade Soy Candle",
"image": "https://yourstore.com/images/soy-candle.jpg",
"description": "Eco-friendly handmade soy candle with lavender scent.",
"sku": "CNDL123",
"brand": "YourStore",
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "24.99",
"availability": "https://schema.org/InStock"
}
}

2. Include complete product information

Rich results often show details like product name, price, availability and reviews, but only if your info is complete and consistent.

• Use Shopify’s built-in product fields to fill in name, price, SKU, and stock status

• Make sure these details appear in both your product page and the structured data

• Check regularly that prices and availability are accurate and up to date

AI search benefit: Clean, consistent product data helps Google and AI tools show your products with the right info in shopping results and AI-generated answers.

3. Mark up reviews and ratings

Schema for reviews lets your product listings show star ratings and review counts in search, which can boost clicks and build trust.

• Use apps like Shopify Product Reviews or Judge.me to add review markup automatically

• Make sure the review text is visible on the page. Hidden content won’t count.

• Include fields like average rating and total number of reviews

Rating schema example:

"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "56"
}

4. Highlight FAQs with FAQ schema

FAQ schema helps your Q&As show up directly in search results and AI-generated answers.

• Pick common questions your customers ask, like “How long does shipping take?”

• Keep it simple: aim for 3—5 Q&As per page

• Use JSON-LD format to mark them up

FAQ schema example:

{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "Do you ship internationally?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, we offer worldwide shipping with tracking on all orders."
}
}]
}

5. Implement breadcrumb schema

Breadcrumbs help shoppers see where they are and help search engines understand your store’s structure.

• Add breadcrumb markup to all product and collection pages

• Most Shopify themes include it, but always double-check using Google’s Rich Results Test

• Make sure each breadcrumb step links to the correct page

Breadcrumb schema example: 

{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://yourstore.com"
}, {
"@type": "ListItem",
"position": 2,
"name": "Candles",
"item": "https://yourstore.com/collections/candles"
}]
}

6. Test your structured data

Before going live, make sure your schema works properly.

Use these free tools from Google:

• Rich Results Test

• Schema Markup Validator

They’ll show which types of schema are active and flag any errors you need to fix.

AI search benefit: Validated schema helps search engines and AI tools understand your content, making it more likely to show up with rich snippets and featured answers.

7. Keep schema updated and accurate

Your structured data should always match what’s on your site.

• Re-test your schema after making product updates or switching themes

• If you’re using apps, make sure they follow the latest schema.org guidelines

• Outdated or incorrect data can cause rich results to disappear or show the wrong info

Key takeaway: Structured data is one of the easiest ways to help your store stand out in both search results and AI summaries.

Keeping your product, review, FAQ and breadcrumb schema up to date helps your store show up more clearly in search,  which means more people find you, click through, and feel confident buying from you.

Driving traffic to your Shopify store

Want more people visiting your store? It takes a mix of content, promotion and tracking.

• Use blog posts and helpful product content to boost SEO

• Share your products on social media where your customers spend time

• Partner with creators or influencers who speak to your audience

• Track what’s working using tools like Shopify Analytics and Google Search Console

The more consistent you are, the more your audience grows, and the more likely they are to buy.

1. Use social media for traffic and brand awareness

Social media is a quick way to get more eyes on your products and bring qualified traffic to your store.

• Set up business profiles on Instagram, Facebook, Pinterest and TikTok

• Share lifestyle photos, product videos and behind-the-scenes clips to drive interest

• Use shoppable posts or Shopify’s social tools to make buying easy

• Add clear calls to action like “Shop Now” or “View Collection” in every post

Example: Post a product carousel on Instagram with the caption: “Eco-friendly candles that look good and smell even better. Handcrafted with care. Tap to shop.”

AI insight: Brand mentions and social engagement are picked up by Google and Bing’s AI systems — and can help build trust around your store.

3. Partner with influencers in your niche

Influencers can help you reach new customers and build trust fast.

• Look for creators whose followers match your target customer

• Send samples or set up affiliate deals for genuine promotion

• Ask for honest content, like product reviews, unboxings or short videos

• Track results using discount codes, UTM links or Shopify Collabs

Example: Work with a local eco-focused creator to review your Sustainable Home Collection in a short TikTok video.

AI benefit: Mentions from trusted influencers can boost your off-page SEO and help AI tools recognise your brand as more credible.

4. Build an email marketing funnel

Email is still one of the best ways to bring shoppers back and drive repeat traffic.

• Offer a sign-up discount or exclusive content to grow your list

• Send targeted emails with new arrivals, restocks or helpful blog posts

• Use tools like Shopify Email, Klaviyo or Omnisend to automate and track performance

Pro tip: Personalised emails lead to more clicks and help build steady, returning traffic, which supports your store’s SEO over time.

5. Use paid promotion strategically

Paid ads can give your store a short-term boost while your SEO builds over time.

• Run retargeting ads for shoppers who left without buying

• Use Google Shopping Ads to get your products into search results

• Test Facebook and Instagram ads to reach new, lookalike audiences

• Track your ROAS and adjust your campaigns based on what converts

AI insight: Paid traffic won’t directly impact your rankings, but it can grow your brand presence, which may lead to more organic mentions in AI-powered search.

6. Track and optimise with analytics

You can’t grow what you don’t measure. Regular tracking helps you understand what’s working and what needs fixing.

• Use Google Analytics 4 (GA4) to see how visitors behave and where they drop off

• Connect Google Search Console to find out which search terms bring traffic

• Use Shopify Analytics to track best-selling products and where your traffic comes from

• Set clear goals like organic sessions, click-through rate (CTR), and conversion rate

Pro tip: Check your analytics monthly. Refresh pages that aren’t performing with stronger keywords, better images, or clearer offers.

7. Engage with your community

Staying active with your audience keeps people coming back and builds trust over time.

• Reply to comments, questions and DMs quickly

• Share user-generated content (UGC) from your customers

• Run giveaways or simple contests to grow reach and reward loyal followers

The more engaged your audience, the longer they stay, which helps with brand visibility in both search and AI-powered tools.

Key takeaway: Growing traffic isn’t just about SEO. It’s about building real connections. When you combine content, social sharing, influencer partnerships and regular monitoring and tracking, you build a store that people can find, trust and come back to, whether through Google or AI-driven search.

Social media and content marketing for Shopify SEO

Social media and content marketing go hand in hand with SEO.

When you share useful content across platforms like Instagram, Facebook, TikTok and YouTube, you:

• Drive more traffic to your store

• Build trust with your audience

• Earn backlinks that support your search rankings

It’s not just about posting. It’s about posting with purpose. That’s what helps your store grow.

2. Create content that tells your brand story

People remember stories more than sales pitches.

• Share how your brand started, behind-the-scenes moments, or real customer reviews

• Use short-form videos like Reels, TikToks or Shorts to show your products in everyday use

• Write blog posts that answer buyer questions while using keywords your audience searches for

Example: If you sell eco-friendly apparel, post a video like “How We Make Sustainable Cotton Tees (and Why It Matters)”. It tells your story while helping your store show up in search.

3. Post consistently to build trust

Staying active keeps your store top of mind and builds credibility over time.

• Aim for 3 to 5 posts per week

• Mix it up: share product highlights, tips, customer stories, and behind-the-scenes content

• Use tools like Meta Business Suite or Later to schedule posts through Shopify

AI benefit: Consistent posting boosts engagement and that can help AI tools see your brand as more trusted and reliable.

4. Use hashtags strategically

Hashtags help more people discover your content, especially those outside your current following.

• Mix broad tags like #ShopifyStore or #OnlineShopping with niche ones like #EcoFriendlyClothing or #HandmadeCandles

• Use tools like Hashtagify or RiteTag to find what’s trending in your space

• Stick to 5–10 relevant hashtags per post for the best reach without looking spammy

Pro tip: Create a branded hashtag for your store. It makes it easier to track user-generated content and builds a sense of community around your brand.

5. Engage with followers regularly

Showing up and interacting builds trust and keeps people coming back.

• Reply to comments, messages and reviews quickly

• Repost user-generated content to show appreciation

• Use polls, Q&As and stickers to start conversations and keep engagement high

SEO advantage: The more your audience interacts with your content, the more likely they are to search for your brand and that helps boost visibility in both traditional and AI-powered search.

6. Collaborate with influencers

Influencer partnerships are a smart way to grow your reach and build trust.

• Work with micro-influencers (5K–50K followers) for better engagement

• Use discount codes or affiliate links to track what’s working

• Ask for story-led content that feels real, not overly promotional

Example: If you sell skincare, partner with a beauty creator to post a video like “My Favourite Natural Skincare Finds from Independent Online Stores.”

Mentions from trusted creators signal credibility, helping your brand show up more often in search and AI-generated results.

7. Track performance and optimise

Keep an eye on what’s working so you can do more of it and cut what’s not.

• Use tools like Meta Insights, TikTok Analytics and YouTube Studio to check engagement

• Track referral traffic and sales with Google Analytics 4 (GA4)

• Look at click-through rates from social links to see what drives action

Pro tip: Turn your best content into new formats, like repurposing a top-performing Instagram post into a blog article or email. It saves time and keeps your message working harder.

8. Combine social media with content marketing

Your blog and your social channels should work together — not in silos.

• Post SEO-friendly blog content on your Shopify site

• Share that content across Instagram, Facebook, Pinterest and more

• Use internal links in blog posts to send readers to your products

• Encourage followers to join your email list to stay in the loop

A joined-up content and social strategy helps more people find your store through both Google and AI-powered search.

Key takeaway: Social media and content marketing drive long-term traffic and build trust. Stay consistent, keep it useful, and focus on connecting with your audience. That’s what grows your brand and boosts your visibility over time.

Influencer partnerships and outreach for Shopify SEO

Working with influencers is a smart way to grow your reach and boost your SEO.

When you team up with creators who align with your brand, you:

• Reach new audiences

• Build trust through high-quality content

• Earn backlinks that support your search rankings

Whether you’re targeting Google or AI-powered search tools, influencer content helps your store get noticed and remembered.

1. Choose relevant influencers

It’s not about follower count. It’s about the right fit.

• Look for micro-influencers (5K–50K followers) with engaged, niche audiences

• Make sure their style, tone and values match your brand

• Use tools like Upfluence, HypeAuditor or Social Blade to check audience data

Example: If you sell eco-friendly skincare, partner with creators focused on sustainable living — not just general beauty content.

Google and Bing’s AI systems value relevance and brand alignment more than reach. The right match helps your store show up in search results and AI answers.

2. Build authentic relationships

The best influencer partnerships start with genuine connection — not cold pitches.

• Follow and engage with their content before reaching out

• Leave thoughtful comments or share posts to show you’re paying attention

• Skip the copy-paste DMs. Personalise your message.

Pro tip: Send a short, clear email explaining why your product fits their content and why their audience would care. Keep it friendly, not salesy.

3. Offer free products or samples

Gifting products is a simple way to start working with influencers.

• Send them something from your store with a short, personal note

• Let them share honest feedback in their own voice

• Include a promo code or trackable link so you can measure results

When influencers mention your brand or link to your store, those backlinks help boost your search visibility.

4. Create clear collaboration agreements

Set clear terms so everyone knows what’s expected.

• Agree on how many posts, stories, or videos will be shared

• Outline timelines, content guidelines, and if needed, a review process

• Make sure it’s clear how and where your store will be linked

Example: One TikTok video and one Instagram story within two weeks of receiving the product, tagging @YourBrand and linking to your Shopify store.

5. Encourage creative freedom

Let influencers tell your story in a way that feels natural to them.

• Avoid word-for-word scripts. Genuine reactions perform better.

• Share simple guidelines (like key features, hashtags, or links)

• Encourage personal touches like unboxings or first impressions

AI search tip: Authentic, high-engagement posts are more likely to get noticed and referenced by AI-powered search engines.

6. Track and analyse campaign performance

Don’t just guess. Measure what’s working.

• Use UTM links to track referral traffic in Google Analytics

• Monitor sales from promo codes or affiliate links

• Try Shopify apps like Collabs, Refersion, or Affiliatly to manage campaigns

• Look at key metrics: engagement rate, conversion rate, and cost per acquisition (CPA)

Example KPI: Aim for at least a 3x ROI from each influencer partnership. If it’s working, scale it. If not, tweak your approach.

8. Share and repurpose influencer content

Get more mileage from every collaboration.

• Repost influencer content on your social channels (always give credit)

• Add quotes or videos to your homepage, product pages, or testimonials

• Create reels or carousels like “As seen on…” to build trust

• Use strong CTAs to drive traffic back to your store

Repurposing influencer content adds fresh material, which helps build topical authority and improve engagement signals in search.

9. Nurture long-term partnerships

The best influencer results come from relationships — not one-off posts.

• Stay in touch with your top-performing partners

• Offer repeat campaigns, exclusive perks, or ambassador roles

• Give early access to new products or launches

• Feature them on your blog as part of your brand story

Ongoing mentions from trusted creators help build consistent off-page signals, which AI search engines pick up as signs of brand authority.

Key takeaway: Influencer marketing can power your SEO when it’s built on relevance, trust, and clear outcomes. Build relationships that grow with your store and help your brand stay visible, credible, and clickable in search.

Analytics and measurement: Tracking Shopify SEO results

Analytics tools show you what’s driving results and where to improve.

Track traffic sources, conversions, and user behaviour to:

• See how people find your store

• Identify which pages bring in the most sales

• Optimise what’s underperforming

• Strengthen your visibility in both search and AI-powered results

Quick summary: Use data to guide decisions, not guesswork. Your SEO grows faster when you know what’s working.

1. Use Google Analytics 4 (GA4) for insights

GA4 shows you how people find and move through your store.

• Track where traffic comes from and which pages keep people engaged

• See how long visitors stay, where they drop off, and what they buy

• Measure full conversion paths from landing page to checkout

• Spot your best-selling products and double down on what works

Pro tip: Build a custom GA4 dashboard with the metrics that matter most: organic traffic, conversion rate, and average order value (AOV).

3. Use Shopify Analytics to track store performance

Shopify’s built-in analytics shows how your store is performing day to day.

• Track total sales, returning customer rate, and top traffic sources

• Spot where people drop off in the checkout process

• Combine with GA4 to link SEO performance to sales and revenue

Pro tip: Check the Sales by Traffic Source report to see which channels (like search, social, or email) bring in the most valuable customers.

6. Spot SEO trends and growth opportunities

Looking at your data regularly helps you stay ahead of changes.

• Compare traffic and keyword performance month over month

• Check mobile vs. desktop results to guide UX improvements

• Use tools like Ahrefs, Semrush, or Ubersuggest to find new keywords to target

Staying up to date with search trends keeps your store visible, especially as customer behaviour and AI-driven search results change.

7. Set clear SEO goals and track them regularly

Choose a few key metrics to measure your progress over time. For most Shopify stores, this includes:

• Growth in organic traffic

• Keyword ranking changes

• Sales from organic search

• Conversion rate (CVR)

• Average order value (AOV)

Check these each month and compare them to previous quarters to see what’s improving and where to focus next.

8. Turn data into action

Tracking is only useful if you do something with it.

• Find your 10 best-performing pages and apply what works elsewhere

• Update weaker pages with better keywords, images, or clearer messaging

• Fix technical issues flagged in tools like Google Search Console

• Share what you learn with your team so everyone’s working toward the same goals

Pro tip: Create a simple monthly SEO report with traffic, rankings, and areas for improvement. Even a short summary helps keep things on track.

The value of SEO analytics comes from action. Use what you learn to make targeted updates that keep your Shopify store visible, relevant, and ready for both traditional and AI-driven search.

Advanced tips for Shopify SEO

1. Build backlinks that boost trust and rankings

Backlinks from trusted websites help search engines see your store as more credible.

• Reach out to blogs or directories in your niche for guest posts.

• Create useful content, like guides or infographics, that others want to link to.

• Offer testimonials to suppliers, apps, or partners (they often link back to your store).

• Use tools like Ahrefs or Semrush to find where your competitors get links and look for similar opportunities.

Pro tip: Focus on getting links from websites with a Domain Rating (DR) over 50. They carry more SEO weight.

Backlinks help AI tools understand your store’s relevance and trustworthiness, which can improve your chances of being featured in AI answers.

4. Optimise for voice and conversational search

With AI tools and voice assistants becoming more common, shoppers are searching in a more natural, conversational way (= think questions, not keywords).

• Target long-tail keywords that sound like questions your customers might ask, (example = “What’s the best Shopify theme for fast page speed?”)

• Add short Q&A sections to product pages and blog posts.

• Write in a clear, conversational tone that answers questions directly.

Example:

Q: How can I boost my Shopify store’s SEO quickly?

A: Start by improving your page speed, writing clear product descriptions with relevant keywords, and adding structured data to key pages.

This approach helps your content appear in voice search, featured snippets, and AI-generated answers.

8. Use AI and automation to save time on SEO tasks

AI tools can help speed up everyday SEO tasks without sacrificing quality.

• Draft meta descriptions, image alt text, and FAQs using tools like ChatGPT.

• Use AI to summarise SEO reports and spot patterns more quickly.

• Automate redirects, image optimisation, and tagging with apps or Shopify Flow.

Always check AI-generated content for tone, accuracy, and relevance, especially with Google’s focus on helpful content created by humans and for humans.

Key takeaway: Advanced Shopify SEO means working smarter. Use automation and AI to scale your efforts while still focusing on useful content, high-quality links, and structured data that builds long-term visibility.

Link building and backlinks for Shopify SEO

Backlinks are links from other websites that lead to your Shopify store.

Earning high-quality backlinks helps build your store’s authority, improve Google rankings, and increase your visibility in AI-powered search results, because search engines see those links as a sign your content is trusted and worth showing.

1. Earn backlinks through high-value content

The best backlinks come from content that’s genuinely useful and worth sharing.

Create detailed guides, research pieces, or infographics that others in your industry will want to reference.

Examples:

• A blog post like “Shopify SEO Trends for 2025: What Store Owners Should Know”

• A comparison article such as “Shopify vs. WooCommerce: Which Is Better for SEO?”

Pro tip: Focus on creating “linkable assets” = content that answers your customers' questions or offers something unique.

2. Reach out to niche blogs and industry sites

Manual outreach is still one of the most effective ways to build backlinks.

Find blogs, directories, or media sites that are relevant to your niche.

Offer a guest post, a helpful resource, or an expert quote.

Keep outreach emails short and personalised and explain how your content adds value.

Example outreach line:

“Hi [Name],

I just published a practical guide on Shopify SEO for store owners.

Since your audience is focused on ecommerce strategy, would you be open to linking to it as a helpful resource in your article on store optimisation?”

Backlinks from sites in your niche carry more SEO value than general high-authority links.

3. Use digital PR and brand mentions

Public relations can help you earn high-quality backlinks and more visibility.

Share newsworthy updates, such as new product launches, eco-friendly packaging, or community projects.

Join platforms like HARO or Qwoted to offer expert insights to journalists.

Set up alerts with Mention, Ahrefs, or Google Alerts to track when your brand is mentioned online.

If someone mentions your brand but doesn’t link to your site, reach out and ask them to add a link.

Pro tip: Unlinked mentions are low-hanging fruit — often the quickest way to earn valuable backlinks.

4. Build community links in your niche

Join forums, subreddits, and online groups where your ideal customers spend time.

Contribute helpful advice and share links to useful resources, like blog posts or guides — not sales pages.

Look for opportunities in Shopify communities, niche Discord servers, or threads like r/Shopify and r/SmallBusiness.

Caution: Don’t spam. Only share links when they genuinely help the conversation.

5. Partner with local or complementary businesses

Local partnerships can boost your SEO and bring in qualified traffic.

Team up with nearby or like-minded brands, for example, a handmade soap store linking to an eco candle shop.

Exchange backlinks through blog features, local directories, or co-branded promotions.

List your Shopify store on Google Business Profile and relevant local directories to strengthen local SEO.

AI insight: Local backlinks and citations help AI search systems understand your brand location and relevance, increasing your visibility in local search results.

6. Use social media to support link building

Sharing your content on social platforms helps more people discover and link to it.

Post blog articles and product guides on LinkedIn, X, Pinterest, TikTok, or wherever your audience spends time.

Tag relevant experts or brands to increase the chance of shares or mentions.

Break down blog posts into smaller pieces, like quotes, short videos, or image carousels, to extend your reach.

Pro tip: Include your most valuable links in post captions and bio sections where possible.

7. Track and review your backlinks regularly

Knowing who links to your store and how helps you stay in control of your SEO performance.

Use Ahrefs, Moz, or Semrush to:

• Monitor new and lost backlinks

• Check which websites link to you (referring domains)

• Review anchor text variety

• Spot any spammy links

If you find low-quality or suspicious links, use Google Search Console’s disavow tool to avoid SEO issues.

Key metrics to track:

• Growth in referring domains (month over month)

• Domain Rating (DR) trend

• Ratio of backlinks to referring domains

A healthy backlink profile tells search engines that your store is trustworthy, which can improve visibility in both organic and AI-powered results.

8. Study competitor backlinks

Look at what’s working for other stores in your niche.

Use Ahrefs or SpyFu to find websites that link to your competitors.

• Focus on high-quality, relevant sites

• Check what content earned them backlinks (e.g., guides, reviews, tools)

Then create something better, more up to date, more useful, or more visual, and politely reach out to suggest your version as a helpful alternative.

Example: If a competitor’s blog post on “Shopify SEO Tips” earned backlinks from industry blogs, publish a clearer, updated version with images or data. Then ask those same sites to consider linking to yours instead.

9. Track outreach performance

Keep an eye on what’s working so you can do more of it.

• Use Google Analytics (GA4) to track referral traffic from new backlinks

• Add UTM tags to links for clearer tracking

• Watch keyword rankings after earning new links

An increase in high-quality backlinks often leads to better keyword rankings within 2–6 weeks.

Key takeaway: Link building isn’t about chasing numbers. Focus on earning backlinks from trusted, relevant sources that genuinely strengthen your store’s authority for both traditional SEO and AI-driven search results.

Using SEO tools for your Shopify store

SEO tools help you find the right keywords, track performance, fix technical issues, and monitor backlinks.

They make it easier to improve your visibility in Google, Bing, and AI-powered search results and help you focus on what’s actually working.

1. Google Search Console: Track and improve how you appear in search

See how your Shopify site performs on Google.

• Find out which keywords and pages bring in traffic

• Fix indexing errors, mobile issues, and Core Web Vitals problems

• Submit your sitemap.xml so Google can crawl your site properly

• Track CTR and update meta titles or descriptions as needed

AI search tip: Helps Google’s AI tools (like SGE) understand your content and structure more accurately.

2. Google Analytics 4 (GA4): See how people use your site

Understand how visitors interact with your Shopify store.

• Track where traffic comes from and which channels drive sales

• Find your best-performing products and landing pages

• Spot where users drop off in the buying journey

• Set up events for key actions like add-to-cart and checkout

Pro tip: Connect GA4 with Shopify Analytics to get a full view of how SEO drives revenue.

3. Semrush: Find keywords and learn from competitors

Research keywords and see what’s working for other stores in your niche.

• Find long-tail keywords with buying intent

• See which pages bring traffic to your competitors

• Track your rankings over time

• Run site audits to catch SEO and technical issues

AI search tip: Look for keyword themes — not just single terms — to help your content match how AI tools understand topics.

4. Ahrefs: Track backlinks and build authority

See who’s linking to your store (and your competitors) and find new link opportunities.

• Monitor new and lost backlinks

• Check domain quality with DR (Domain Rating)

• Discover what content gets the most links in your niche

• Find gaps in your backlink profile compared to competitors

Pro tip: Focus on links from relevant blogs, online magazines, or directories — not just sites with high domain authority.

5. Moz: Optimise pages and monitor links

Check how well your site is performing in terms of backlinks and on-page SEO.

• Use Link Explorer to find sites that might link to you

• Track your Domain Authority over time

• Spot and remove harmful links

• Review keyword optimisation scores for individual pages

SEO tip: Stores with a DA between 40–60 are well-positioned to grow through targeted link building.

6. Yoast SEO: On-page content helper

Tidy up your product and blog content so it’s easier to read and rank.

• Get real-time suggestions for titles, meta descriptions, and headings

• Check keyword use and readability

• Use it alongside your CMS or writing tool before publishing

• Optimise descriptions so they’re clear, helpful, and focused on conversion

AI search tip: Well-structured pages are more likely to be summarised or featured by AI-powered search tools.

7. Ubersuggest: Find keyword ideas and content gaps

Quickly discover keyword opportunities for blog posts, product pages, and SEO planning.

• Check how often people search for a term and how competitive it is

• Explore long-tail keywords and related topics

• Identify seasonal trends and popular search themes

• Filter by location to suit your store’s target market

Pro tip: Start with Ubersuggest to explore ideas, then validate them in Ahrefs or SEMrush for deeper insights.

8. SpyFu: Track competitor keywords

See which keywords your competitors rank for and where you have room to grow.

• Find the organic and paid keywords other stores are using

• Spot gaps in their content that you can cover

• Learn from high-performing ad headlines and descriptions

• Compare keyword overlap with your own store

AI search tip: Understanding competitor keywords can help you target real customer questions and improve your chances of showing up in AI-powered results.

9. Screaming Frog: Scan your site for technical issues

Find errors that might hurt your Shopify store’s SEO or user experience.

• Spot broken links, duplicate pages, or missing titles

• Find redirect chains and slow-loading pages

• Export crawl reports to fix problems faster

• Connect with GA4 and Search Console for a full picture

Pro tip: Run a scan every month so your site stays easy to crawl for both search engines and AI tools.

10. AnswerThePublic: Find real customer questions

Discover what people are searching for so you can create content they actually want.

• See common questions and phrases based on Google autocomplete

• Use ideas for blog posts, FAQs, or product page content

• Focus on long-tail, conversational searches that match how real people talk

• Great for voice search and AI answers

Example: If you sell candles, you might find “why do soy candles burn longer?” — perfect for a helpful blog post that can bring in search traffic and backlinks.

11. Shopify SEO apps for automation

Use these apps to save time and keep your store SEO-friendly:

• Plug in SEO flags missing meta tags, slow pages, and other basic issues

• Smart SEO fills in alt text, meta descriptions, and structured data automatically

• Schema Plus for SEO adds rich results like star ratings and product details in search

• TinyIMG compresses images to speed up your store without hurting quality

Pro tip: Only use what you need. Too many apps can slow down your site and hurt rankings.

The right tools help you stay on top of SEO without doing everything manually.
Track keywords, check your backlinks, fix technical issues, and update content based on data. That’s what gets results in both regular and AI-powered search.

Mastering Shopify SEO for long-term success

Shopify SEO isn’t a quick fix. It’s a long-term strategy.

Clear site structure, relevant keywords, fast performance, and consistent content help you earn trust from both search engines and shoppers.

That trust leads to higher rankings, more qualified traffic, and steady growth across traditional and AI-powered search.

Shopify SEO doesn’t have to be complex.

It’s about making your store easy to find, trustworthy to visit, and useful for both customers and search engines.

Start with the essentials:

• Use keywords that match what your customers are actually searching for.

• Structure your site clearly from URLs to navigation.

• Make the most of Shopify’s built-in tools: meta tags, alt text, HTTPS, and mobile-friendly themes.

Then extend your reach:

• Publish helpful blog content and share it on the platforms your audience uses.

• Work with creators who genuinely connect with your brand.

• Use Google Analytics and Search Console to see what’s working and what needs adjusting.

With steady, thoughtful work, your store can:

• Rank higher across Google, Bing, and AI-powered search tools.

• Bring in more organic traffic and convert more visitors.

• Build long-term authority and trust in your niche.

SEO isn’t a one-off task. It’s something you build over time.

Keep improving, keep publishing, and keep your content helpful and relevant.
That’s what earns attention from search engines and loyalty from customers.

Shopify SEO for Irish ecommerce businesses

Running an online store in Ireland comes with unique opportunities and a few challenges when it comes to SEO.

Whether you sell locally or ship worldwide, getting your Shopify store seen by the right audience starts with a strong local strategy.

1. Optimise for Irish search intent

Use keywords that reflect how Irish customers actually search.

Include local modifiers such as “Ireland,” “Dublin,” or “Cork” where relevant (for example, “buy handmade candles Ireland”).

If you serve multiple regions, create location-specific pages or delivery info sections to match local search intent.

2. Set up Google Business Profile

Even for online-first stores, a verified Google Business Profile helps build local trust.

Add your business address, contact info, and links to your Shopify store.

Encourage customers to leave reviews. They improve visibility in Google Maps and local search panels.

3. List your store in trusted Irish directories

Add your Shopify shop to local directories.

These directories create valuable local backlinks that strengthen your site’s authority and help search engines confirm your business location.

4. Build partnerships within the Irish market

Collaborate with Irish creators, suppliers, or small business networks.

Cross-promotions, blog features, and joint campaigns can earn high-quality backlinks while boosting brand recognition at home.

5. Optimise for mobile-first shopping

Ireland has one of the highest smartphone usage rates in Europe.

Ensure your Shopify theme loads quickly, your checkout is smooth, and all pages are easy to browse on mobile devices.

6. Monitor Irish-specific data

Use Google Analytics 4 and Search Console to filter traffic and keyword data by region.
Track which pages attract Irish visitors and tailor your marketing around what performs best locally.

Key takeaway: Shopify SEO in Ireland isn’t just about ranking globally. I t’s about being discoverable to the customers who are most likely to buy from you. A localised approach builds trust, drives relevant traffic, and helps your business stand out in Ireland’s growing ecommerce market.