"Working with Alessandro transformed our digital marketing."
Camila de CastejaMarketing Director at myTomorrows
Search is changing. I help small businesses in Ireland stay ahead with AI SEO strategies built for Google SGE, Bing Copilot, ChatGPT and more. With over 20 years of experience and time on the Google Search team, I’ll guide your content and technical SEO so you stay visible in AI-powered search results.
Trusted by small businesses and startups across Ireland
Stay visible as search moves to AI-powered results
Structure your content so it’s easier for AI tools to understand and highlight — not just rank in standard results.
Get pages built to answer your audience's questions clearly, making them more likely to appear in AI-powered summaries.
Position your site as a go-to around key topics so you stay visible across both AI results and traditional search.
AI is changing how search works — and how your content needs to be structured. Here’s when it makes sense to adapt your SEO strategy.
Search is changing fast. I help small businesses adapt their SEO strategy for AI-powered experiences like Google’s Search Generative Experience — so you stay visible, relevant, and competitive as AI reshapes how people discover content.
Not sure how AI is changing search? I’ll help you optimise for SGE and other AI-powered interfaces — with structured, helpful content that’s more likely to appear, get summarised, and stay visible
If your rankings are shifting or traffic has dipped, AI results could be the reason. I’ll audit your content, spot the gaps, and help you adapt your pages to stay visible in the new search experience.
To stand out in AI summaries and search, you need depth. I’ll help you create clusters of well-covered, connected content — so search engines and AI tools trust your site and show your pages more often.
From site review to content updates, Hello Digital AI SEO services keep your site ready for the future of search.
Review your current setup for gaps and outdated structures.
Build a roadmap to support better AI visibility.
Create and refresh content to stay aligned with search behaviour.
AI SEO builds on traditional SEO, with a sharper focus on how search engines now summarise, combine, and present answers.
"Working with Alessandro transformed our digital marketing."
Camila de Casteja"Alessandro's expertise in SEO, digital marketing, and web project management is exceptional."
John Maguire"Alessandro is knowledgeable, open minded, and great to work with."
Alice FascianiI’m Alessandro, a freelance SEO and digital marketing consultant based in Dublin. I’ve worked in digital for over 20 years, including time on Google’s Search Quality team. I help startups and small businesses get seen online and bring in more leads.
When you work with Hello Digital, you work with me. I plan and manage everything myself, so you always know what’s being done and what to expect.
I work with Irish startups, small businesses, and growing teams that want better results from digital marketing. Whether you’re building your presence from the ground up or looking to scale without the overhead of a full agency, I offer clear, expert support that fits your stage and goals.
New Irish businesses that need to build visibility from day one. I help startups create a solid digital foundation with SEO, content, and paid campaigns designed to attract the right audience early — so you can grow with purpose, not pressure.
Trades, services, and professionals across Ireland who want to appear in local searches and drive more enquiries. I help you optimise your local presence across maps, listings, and location-based keywords so nearby customers can easily find and choose you.
Small marketing teams or business owners ready to scale but without the time or headcount to manage digital channels alone. I step in with expert strategy, hands-on support, and clear priorities — without the layers of a traditional agency.
Irish e-commerce stores, SaaS platforms, and digital and AI-first brands that want to grow traffic and increase conversions. I help online businesses sharpen their SEO, improve product visibility, and run campaigns that bring in more qualified visitors.
Stay visible as search evolves. I’ll help you build an SEO strategy that works for AI-generated results like Google SGE and Bing Copilot.
AI SEO is about keeping your content visible as search engines use AI to shape how results appear — like Google’s AI Overviews or Bing Copilot. It’s still SEO, just adapted for how search is changing.
No. It’s about optimising for changes in how people search and how results are presented — especially AI-generated answers from Google and other platforms.
Yes, but keywords are part of a broader focus. I prioritise topics, search intent, and content structure that helps AI models understand and highlight your pages.
No. Most sites don’t need a full rewrite. I can help you update, expand or restructure key pages so they perform better in AI-powered search results.
Google and others now generate answers directly in the search results — often pulling content from multiple sites. That means your content needs to be clear, well-structured, and ready to be featured.
Yes. I format content using clear headings, concise sections and structured elements — so it’s easier for Google to understand, summarise and display in AI Overviews.
No. AI SEO builds on the basics — good content, clear structure, and technical health. It’s not a replacement, just an evolution in how we approach visibility.
Sometimes. I’ll guide you on where tools can support your content creation — while making sure your content stays accurate, relevant and useful for your audience.
Small businesses benefit just as much — and often faster. With a focused strategy, you can build visibility early and compete effectively as AI search becomes the norm.
Book a free consultation. I’ll review your current setup and recommend next steps to help your content stay visible in evolving search results.