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AI SEO for Irish businesses

Get your website ready for Google’s AI Overviews and AI search results

Search is changing. I help small businesses in Ireland stay ahead with AI SEO strategies built for Google SGE, Bing Copilot, ChatGPT and more. With over 20 years of experience and time on the Google Search team, I’ll guide your content and technical SEO so you stay visible in AI-powered search results.

Trusted by small businesses and startups across Ireland

honda
logitech
my protein
barretstown
pokerstars
elkstone
smartbox
ultimate ears
roomex
city wonders
tripadmit
kara connect
joulica
workfully
juggle group
keogh hotel supplies
cleaning warehouse
simple divorce
flexitog
marco polo

Stay visible as search moves to AI-powered results

Why small Irish businesses choose Hello Digital for AI SEO

Show up in AI-generated answers

Structure your content so it’s easier for AI tools to understand and highlight — not just rank in standard results.

Win visibility in conversational search

Get pages built to answer your audience's questions clearly, making them more likely to appear in AI-powered summaries.

Be seen as the trusted source

Position your site as a go-to around key topics so you stay visible across both AI results and traditional search.

Is AI SEO the right move for your site?

AI is changing how search works — and how your content needs to be structured. Here’s when it makes sense to adapt your SEO strategy.

  • You want to stay visible as Google shifts to AI-generated answers
  • You already create content but aren’t sure if it’s structured for AI search
  • You want to build topical authority around your services or industry
  • You’re starting to lose traffic and suspect AI Overviews are impacting it
  • You want expert AI SEO support on how to adjust without chasing trends
included

Get ahead of AI-powered search with SEO built for new experiences

Search is changing fast. I help small businesses adapt their SEO strategy for AI-powered experiences like Google’s Search Generative Experience — so you stay visible, relevant, and competitive as AI reshapes how people discover content.

case studies

You want to future-proof your content for AI search

Not sure how AI is changing search? I’ll help you optimise for SGE and other AI-powered interfaces — with structured, helpful content that’s more likely to appear, get summarised, and stay visible

Book a free consultation
not ranking in google search

You’ve seen traffic drop and don’t know why

If your rankings are shifting or traffic has dipped, AI results could be the reason. I’ll audit your content, spot the gaps, and help you adapt your pages to stay visible in the new search experience.

Book a free consultation
fix holding back

You want to build topical authority in your niche

To stand out in AI summaries and search, you need depth. I’ll help you create clusters of well-covered, connected content — so search engines and AI tools trust your site and show your pages more often.

Book a free consultation

Adapt your AI SEO strategy step by step

From site review to content updates, Hello Digital AI SEO services keep your site ready for the future of search.

Check

Review your current setup for gaps and outdated structures.

  • Site coverage by topic
  • Content age and freshness
  • Keywords and what people are searching for
Plan

Build a roadmap to support better AI visibility.

  • Intent mapping
  • Content themes and clusters
  • Tools and tracking setup
Update

Create and refresh content to stay aligned with search behaviour.

  • Copy that answers questions
  • Structured content layout
  • Ongoing content updates
newsletter
launching a new website

What’s included in AI SEO services

AI SEO builds on traditional SEO, with a sharper focus on how search engines now summarise, combine, and present answers.

  • Review of your site’s visibility in AI-generated results
  • Content audits with an AI-readability and structure focus
  • Updates to headers, summaries, and featured answer formatting
  • Support with building topical authority across key themes
  • Internal linking to reinforce key topic areas
  • Guidance on using AI tools safely and strategically (no filler content)
  • Clear, actionable reporting — not guesswork or jargon
Book a free consultation
Success stories

See how small Irish businesses stay visible in AI search with Hello Digital

What my clients say

"Working with Alessandro transformed our digital marketing." 

Camila de Casteja
Marketing Director at myTomorrows

"Alessandro's expertise in SEO, digital marketing, and web project management is exceptional."

John Maguire
CEO of TripAdmit

"Alessandro is knowledgeable, open minded, and great to work with."

Alice Fasciani
General Manager at Kuoni Tumlare
Alessandro Boscolo Conway Hello Digital

Meet the person behind Hello Digital

I’m Alessandro, a freelance SEO and digital marketing consultant based in Dublin. I’ve worked in digital for over 20 years, including time on Google’s Search Quality team. I help startups and small businesses get seen online and bring in more leads.

When you work with Hello Digital, you work with me. I plan and manage everything myself, so you always know what’s being done and what to expect.

Who I work with

I work with Irish startups, small businesses, and growing teams that want better results from digital marketing. Whether you’re building your presence from the ground up or looking to scale without the overhead of a full agency, I offer clear, expert support that fits your stage and goals.

Startups

New Irish businesses that need to build visibility from day one. I help startups create a solid digital foundation with SEO, content, and paid campaigns designed to attract the right audience early — so you can grow with purpose, not pressure.

Local businesses

Trades, services, and professionals across Ireland who want to appear in local searches and drive more enquiries. I help you optimise your local presence across maps, listings, and location-based keywords so nearby customers can easily find and choose you.

Growing teams

Small marketing teams or business owners ready to scale but without the time or headcount to manage digital channels alone. I step in with expert strategy, hands-on support, and clear priorities — without the layers of a traditional agency.

Online businesses

Irish e-commerce stores, SaaS platforms, and digital and AI-first brands that want to grow traffic and increase conversions. I help online businesses sharpen their SEO, improve product visibility, and run campaigns that bring in more qualified visitors.

Ready to update your SEO for AI-powered search?

Stay visible as search evolves. I’ll help you build an SEO strategy that works for AI-generated results like Google SGE and Bing Copilot.

Book a free consultation

FAQs about AI SEO services

What is AI SEO?

AI SEO is about keeping your content visible as search engines use AI to shape how results appear — like Google’s AI Overviews or Bing Copilot. It’s still SEO, just adapted for how search is changing.

Is this just about ChatGPT?

No. It’s about optimising for changes in how people search and how results are presented — especially AI-generated answers from Google and other platforms.

Do you still use keywords for AI SEO?

Yes, but keywords are part of a broader focus. I prioritise topics, search intent, and content structure that helps AI models understand and highlight your pages.

 

Do I need to rewrite my whole site?

No. Most sites don’t need a full rewrite. I can help you update, expand or restructure key pages so they perform better in AI-powered search results.

How is AI changing search results?

Google and others now generate answers directly in the search results — often pulling content from multiple sites. That means your content needs to be clear, well-structured, and ready to be featured.

Can you optimise my content for Google's AI Overviews and featured answers?

Yes. I format content using clear headings, concise sections and structured elements — so it’s easier for Google to understand, summarise and display in AI Overviews.

Will AI SEO replace traditional SEO?

No. AI SEO builds on the basics — good content, clear structure, and technical health. It’s not a replacement, just an evolution in how we approach visibility.

Can AI SEO tools help me create content faster?

Sometimes. I’ll guide you on where tools can support your content creation — while making sure your content stays accurate, relevant and useful for your audience.

Is AI SEO only for big websites or can small businesses benefit too?

Small businesses benefit just as much — and often faster. With a focused strategy, you can build visibility early and compete effectively as AI search becomes the norm.

How do I get started with AI SEO?

Book a free consultation. I’ll review your current setup and recommend next steps to help your content stay visible in evolving search results.

Still unsure if AI SEO is for you? Let’s review your content together

Book a free consultation

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