"Working with Alessandro transformed our digital marketing."
Camila de CastejaMarketing Director at myTomorrows
With 20 years’ experience and time on the Google Search team, I help e-commerce businesses in Ireland grow traffic and sales through SEO. Whether you use Shopify, WooCommerce or another platform, you get a clear strategy and hands-on support to improve your product and category pages.
Trusted by small businesses and startups across Ireland
Get more eyes on your products — and more sales in your online store
Optimise your key pages so they appear for the right searches — bringing in shoppers who are ready to buy and more likely to convert.
Bring in steady traffic through SEO that keeps working in the background — so you grow visibility, clicks and sales without chasing every click with budget.
Solve the technical and content issues that limit performance — from crawl errors to poor structure — and help your products get seen, ranked and bought.
E-commerce SEO helps your products and categories show up when people are ready to buy. It’s the right move if:
Whether you’re launching your store or want to grow without leaning on ads, I help you improve site structure, product pages and category content — so more people find your store and take action.
If your store is live but not attracting visitors, I’ll check for technical blocks, missing tags and thin product content. Then I’ll optimise your categories and key listings to help you show up where your customers are searching.
If your traffic depends on ad spend, I’ll help you build a steady flow of organic visits. From keyword planning to content and structure, I focus on long-term visibility — so your store keeps performing even when ads are off.
If you’ve added products but rankings haven’t followed, I’ll improve crawlability, fix internal linking, and target search terms that match intent — so more of your pages work harder to bring in buyers.
From audit to optimisation, Hello Digital e-commerce SEO support helps your store grow.
Start with a full review of your online store.
Resolve issues and improve structure.
Support long-term performance.
I help e-commerce businesses improve visibility, drive more traffic, and increase sales — with technical fixes, optimised content, and SEO that fits your platform.
"Working with Alessandro transformed our digital marketing."
Camila de Casteja"Alessandro's expertise in SEO, digital marketing, and web project management is exceptional."
John Maguire"Alessandro is knowledgeable, open minded, and great to work with."
Alice FascianiI’m Alessandro, a freelance SEO and digital marketing consultant based in Dublin. I’ve worked in digital for over 20 years, including time on Google’s Search Quality team. I help startups and small businesses get seen online and bring in more leads.
When you work with Hello Digital, you work with me. I plan and manage everything myself, so you always know what’s being done and what to expect.
I work with Irish startups, small businesses, and growing teams that want better results from digital marketing. Whether you’re building your presence from the ground up or looking to scale without the overhead of a full agency, I offer clear, expert support that fits your stage and goals.
New Irish businesses that need to build visibility from day one. I help startups create a solid digital foundation with SEO, content, and paid campaigns designed to attract the right audience early — so you can grow with purpose, not pressure.
Trades, services, and professionals across Ireland who want to appear in local searches and drive more enquiries. I help you optimise your local presence across maps, listings, and location-based keywords so nearby customers can easily find and choose you.
Small marketing teams or business owners ready to scale but without the time or headcount to manage digital channels alone. I step in with expert strategy, hands-on support, and clear priorities — without the layers of a traditional agency.
Irish e-commerce stores, SaaS platforms, and digital and AI-first brands that want to grow traffic and increase conversions. I help online businesses sharpen their SEO, improve product visibility, and run campaigns that bring in more qualified visitors.
Improve how your products rank in search. I’ll help you drive more qualified traffic to your product and category pages — and boost your sales.
It’s the process of helping your online store show up in Google for the products you sell. That includes optimising product pages, categories, and content — so more customers can find you when they’re ready to buy.
Yes. SEO brings in long-term traffic that doesn’t rely on ongoing spend. While ads can drive quick wins, SEO helps reduce ad costs over time by attracting organic visitors who are actively searching for your products.
Shopify, WooCommerce, Squarespace, BigCommerce, Wix and more. Whatever platform you're using, I can help improve visibility and fix technical or structural issues that affect performance.
Yes. I work with independent stores and small teams — whether you’re just getting started or want to scale without increasing your ad budget. The approach fits your size, platform, and goals.
Yes. I optimise your site so that key product and category pages show up for high-intent searches. That includes metadata, structure, internal links, and content that matches how people search.
Definitely. Good SEO brings in qualified traffic without ongoing ad spend. It won’t replace ads overnight, but over time it can drive steady sales and help you spend less to acquire each customer.
I start by focusing on your most important products and categories, then create a structure that makes it easier for Google — and customers — to navigate. This helps you scale your SEO without wasting time on low-value pages.
Yes. I can write or improve product descriptions, collection page copy, and blog content based on what your customers are searching for and what drives conversions.
Yes. I can help structure your site correctly for international SEO — including hreflang, localised content, and multiple currencies — so each version of your store ranks in the right market.
Book a free consultation. I’ll take a look at your site, ask a few questions, and recommend the next steps based on your goals and current setup.