Skip to content
Book a free consultation

E-commerce SEO consultant

Help more people find your products on Google

With 20 years’ experience and time on the Google Search team, I help e-commerce businesses in Ireland grow traffic and sales through SEO. Whether you use Shopify, WooCommerce or another platform, you get a clear strategy and hands-on support to improve your product and category pages.

Trusted by small businesses and startups across Ireland

honda
logitech
my protein
barretstown
pokerstars
elkstone
smartbox
ultimate ears
roomex
city wonders
tripadmit
kara connect
joulica
workfully
juggle group
keogh hotel supplies
cleaning warehouse
simple divorce
flexitog
marco polo

Get more eyes on your products — and more sales in your online store

Why small Irish businesses choose Hello Digital for e-commerce SEO

Rank higher for your products and categories

Optimise your key pages so they appear for the right searches — bringing in shoppers who are ready to buy and more likely to convert.

Drive more sales without relying on ads

Bring in steady traffic through SEO that keeps working in the background — so you grow visibility, clicks and sales without chasing every click with budget.

Fix what’s holding back sales and visibility

Solve the technical and content issues that limit performance — from crawl errors to poor structure — and help your products get seen, ranked and bought.

Should you invest in SEO for your online store?

E-commerce SEO helps your products and categories show up when people are ready to buy. It’s the right move if:

  • You sell products online and want more traffic from Google, Amazon, and other marketplaces
  • Your product or category pages aren’t ranking or converting
  • You’ve relied on ads but want to build long-term organic visibility
  • You use Shopify, WooCommerce, Magento or another major ecommerce platform
  • You want help improving SEO without rebuilding your whole online store
included

Get more visibility and sales with e-commerce SEO built around your products

Whether you’re launching your store or want to grow without leaning on ads, I help you improve site structure, product pages and category content — so more people find your store and take action.

case studies

You’ve launched an online store but aren’t getting much traffic

If your store is live but not attracting visitors, I’ll check for technical blocks, missing tags and thin product content. Then I’ll optimise your categories and key listings to help you show up where your customers are searching.

Book a free consultation
not ranking in google search

You’re relying on ads and want more organic growth

If your traffic depends on ad spend, I’ll help you build a steady flow of organic visits. From keyword planning to content and structure, I focus on long-term visibility — so your store keeps performing even when ads are off.

Book a free consultation
fix holding back

Your online store has lots of pages but poor search visibility

If you’ve added products but rankings haven’t followed, I’ll improve crawlability, fix internal linking, and target search terms that match intent — so more of your pages work harder to bring in buyers.

Book a free consultation

Improve your e-commerce SEO step by step

From audit to optimisation, Hello Digital e-commerce SEO support helps your store grow.

Check

Start with a full review of your online store.

  • Product and category setup
  • Keyword use and on-page SEO
  • Speed and technical performance
Fix

Resolve issues and improve structure.

  • Product and category updates
  • Internal linking and navigation
  • Image alt text and metadata
Grow

Support long-term performance.

  • SEO-focused content
  • Seasonal and campaign updates
  • Progress tracking and reports
newsletter
launching a new website

What’s included in e-commerce SEO services

I help e-commerce businesses improve visibility, drive more traffic, and increase sales — with technical fixes, optimised content, and SEO that fits your platform.

  • Technical audit of site speed, indexing, and structure
  • Optimisation of product and category pages
  • Keyword research focusing on shopping intent
  • Structured data (schema) for products and reviews
  • Internal linking improvements across product listings
  • Content strategy for key categories or guides
  • Monthly tracking and ongoing support if needed
Book a free consultation
Success stories

See how small Irish businesses increase online sales with e-commerce SEO from Hello Digital

What my clients say

"Working with Alessandro transformed our digital marketing." 

Camila de Casteja
Marketing Director at myTomorrows

"Alessandro's expertise in SEO, digital marketing, and web project management is exceptional."

John Maguire
CEO of TripAdmit

"Alessandro is knowledgeable, open minded, and great to work with."

Alice Fasciani
General Manager at Kuoni Tumlare
Alessandro Boscolo Conway Hello Digital

Meet the person behind Hello Digital

I’m Alessandro, a freelance SEO and digital marketing consultant based in Dublin. I’ve worked in digital for over 20 years, including time on Google’s Search Quality team. I help startups and small businesses get seen online and bring in more leads.

When you work with Hello Digital, you work with me. I plan and manage everything myself, so you always know what’s being done and what to expect.

Who I work with

I work with Irish startups, small businesses, and growing teams that want better results from digital marketing. Whether you’re building your presence from the ground up or looking to scale without the overhead of a full agency, I offer clear, expert support that fits your stage and goals.

Startups

New Irish businesses that need to build visibility from day one. I help startups create a solid digital foundation with SEO, content, and paid campaigns designed to attract the right audience early — so you can grow with purpose, not pressure.

Local businesses

Trades, services, and professionals across Ireland who want to appear in local searches and drive more enquiries. I help you optimise your local presence across maps, listings, and location-based keywords so nearby customers can easily find and choose you.

Growing teams

Small marketing teams or business owners ready to scale but without the time or headcount to manage digital channels alone. I step in with expert strategy, hands-on support, and clear priorities — without the layers of a traditional agency.

Online businesses

Irish e-commerce stores, SaaS platforms, and digital and AI-first brands that want to grow traffic and increase conversions. I help online businesses sharpen their SEO, improve product visibility, and run campaigns that bring in more qualified visitors.

Ready to grow your online store with e-commerce SEO?

Improve how your products rank in search. I’ll help you drive more qualified traffic to your product and category pages — and boost your sales.

Book a free consultation

FAQs about e-commerce SEO services

What is e-commerce SEO?

It’s the process of helping your online store show up in Google for the products you sell. That includes optimising product pages, categories, and content — so more customers can find you when they’re ready to buy.

Do I need e-commerce SEO if I already run ads?

Yes. SEO brings in long-term traffic that doesn’t rely on ongoing spend. While ads can drive quick wins, SEO helps reduce ad costs over time by attracting organic visitors who are actively searching for your products.

What e-commerce platforms do you work with?

Shopify, WooCommerce, Squarespace, BigCommerce, Wix and more. Whatever platform you're using, I can help improve visibility and fix technical or structural issues that affect performance.

Do you work with small online stores?

Yes. I work with independent stores and small teams — whether you’re just getting started or want to scale without increasing your ad budget. The approach fits your size, platform, and goals.

Can you help improve product and category rankings?

Yes. I optimise your site so that key product and category pages show up for high-intent searches. That includes metadata, structure, internal links, and content that matches how people search.

Will e-commerce SEO help reduce my reliance on paid ads?

Definitely. Good SEO brings in qualified traffic without ongoing ad spend. It won’t replace ads overnight, but over time it can drive steady sales and help you spend less to acquire each customer.

How do you handle large product inventories?

I start by focusing on your most important products and categories, then create a structure that makes it easier for Google — and customers — to navigate. This helps you scale your SEO without wasting time on low-value pages.

Do you also help with content for e-commerce sites?

Yes. I can write or improve product descriptions, collection page copy, and blog content based on what your customers are searching for and what drives conversions.

Can you work with international or multi-language online stores?

Yes. I can help structure your site correctly for international SEO — including hreflang, localised content, and multiple currencies — so each version of your store ranks in the right market.

How do I get started with e-commerce SEO?

Book a free consultation. I’ll take a look at your site, ask a few questions, and recommend the next steps based on your goals and current setup.

Still not sure if ecommerce SEO is right for you? Let's find out together

Book a free consultation

Latest articles

View all articles