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E-commerce SEO consultant in Dublin for Irish online retailers

Improve your product and category pages to grow traffic and sales

Want more people to find your products on Google? With 20 years of SEO experience, including time on the Google Search team, I help Irish e-commerce businesses grow their visibility and sales with practical, results-driven SEO. Whether you use Shopify, WooCommerce or another platform, you get hands-on support to optimise your product and category pages, improve site structure and target the right keywords.

  • Optimise product and category pages to attract more buyers
  • Improve visibility across Shopify, WooCommerce and more
  • Work with a former Google Search team member who understands Irish e-commerce

SEO for Shopify, WooCommerce and custom e-commerce platforms

Optimised category and product descriptions, site structure and schema markup

Technical audits, internal linking and crawl-friendly architecture

Trusted by startups and small businesses in Dublin and across Ireland

honda
logitech
my protein
barretstown
pokerstars
elkstone
smartbox
ultimate ears
roomex
city wonders
tripadmit
kara connect
joulica
workfully
juggle group
keogh hotel supplies
cleaning warehouse
simple divorce
flexitog
marco polo

Get more eyes on your products and more sales in your online store

Why Irish online retailers trust Hello Digital as their e-commerce SEO consultant in Dublin

Rank higher for your products and categories

I optimise your product, category and collection pages so they appear in the right searches, helping you attract high-intent shoppers who are ready to buy.

Drive more sales without relying on ads

My e-commerce SEO strategies bring in consistent, organic traffic, so you keep growing visibility and sales without needing to spend on every click.

Fix what’s holding back your visibility and conversions

From crawl errors and poor structure to thin content and duplicate pages, I identify and resolve the issues that stop your store from ranking, so more people see your products and convert.

E-commerce SEO consultant in Dublin: When it’s the right time to hire an expert

Wondering if you need an e-commerce SEO consultant in Dublin? If you run an online store, optimising for search is key to getting your products in front of buyers without relying solely on ads. It’s the right move if:

  • You sell products online and want more traffic from Google, Amazon, or other marketplaces
  • Your product or category pages aren’t ranking or converting as they should
  • You’ve leaned on paid ads but want to build long-term organic visibility
  • You use Shopify, WooCommerce, Magento, or another leading e-commerce platform
  • You need SEO help without rebuilding your entire online store

A specialist e-commerce SEO consultant in Dublin can identify technical gaps, improve site structure, and help your products surface when and where it matters most.

included

Get more visibility and sales with e-commerce SEO tailored to your products and customers

Whether you're launching a new store or trying to reduce reliance on ads, I help Dublin-based e-commerce businesses improve site structure, product pages and category content, so more people find your store and take action.

case studies

Launch your store with search-ready product content

If your store is live but struggling to attract traffic, I’ll audit your setup for technical issues, missing metadata and thin content. Then I’ll optimise your key categories and products to target the right searches from the start.

Make your products visible.

Book a free consultation
not ranking in google search

Reduce ad reliance with sustainable organic growth

If you’re overly dependent on paid traffic, I’ll build a content and keyword strategy that delivers long-term visibility. That way, you grow your customer base organically, even when your ad spend pauses.

Shift to smarter growth.

Book a free consultation
fix holding back

Boost visibility across your product catalogue

Lots of products but low visibility? I’ll improve internal linking, crawlability and targeting — so more of your product and category pages rank well and convert browsers into buyers.

Optimise your catalogue.

Book a free consultation

As a hands-on e-commerce SEO consultant in Dublin, I help online stores get found, rank higher, and convert more with strategies tailored to product-led businesses ready to grow.

Improve your e-commerce SEO step by step

Hello Digital helps Irish online stores attract traffic and drive product visibility.

Audit your store structure and content

Uncover what’s preventing product visibility.

  • Indexing of product/category pages

  • Thin or duplicated content

  • Crawl and UX barriers

Develop a product-focused SEO plan

Tailor strategy to your catalogue and categories.

  • Keyword mapping

  • Internal linking

  • Schema for products

Optimise for growth and sales

Implement changes that improve search and conversion.

  • Enhanced product copy

  • Structured navigation

  • Monitoring product-level rankings

newsletter
launching a new website

What’s included in my e-commerce SEO consulting services

I help e-commerce businesses improve visibility, drive more traffic, and increase sales with technical fixes, optimised content, and SEO that fits your platform.

  • Technical audit of site speed, indexing, and structure
  • Optimisation of product and category pages
  • Keyword research focusing on shopping intent
  • Structured data (schema) for products and reviews
  • Internal linking improvements across product listings
  • Content strategy for key categories or guides
  • Monthly tracking and ongoing support if needed
Book a free consultation
E-commerce SEO success stories

How Irish online retailers grow their sales with e-commerce SEO consulting services from Hello Digital in Dublin

What my clients say

"Working with Alessandro transformed our digital marketing." 

Camila de Casteja
Marketing Director at myTomorrows

"Alessandro's expertise in SEO, digital marketing, and web project management is exceptional."

John Maguire
CEO of TripAdmit

"Alessandro is knowledgeable, open minded, and great to work with."

Alice Fasciani
General Manager at Kuoni Tumlare

"Alessandro took the time to understand our business and goals. He delivered results within the agreed timeline and we've since seen an increase in traffic and ROI on our Google Ads budget." 

Conor Keogh
Owner of Keogh Hotel Supplies

"Alessandro would add value to any team; authentic, highly motivated, dedicated and a skilled digital marketing leader. Always a pleasure to work with."

Lia Bresnihan
Managing Director of Dam Marketing

"Alessandro is a great manager with all the knowledge and soft skills needed for the job. His expertise in e-commerce and digital marketing added a lot to my experience and always showed great results in the company."

Felipe Toffolo
Tech Lead at Toast Inc.

"Alessandro is someone I've known for over a decade. His impressive skills and rich experience in SEO have always stood out. If you're looking for a seasoned marketer who's great with numbers and logical thinking, Alessandro should be your go-to guy. He's the one for the job." 

Thierry De Marre
Co-Founder at PAN Agency

"Alessandro provides extremely valuable SEO and digital marketing expertise and insights. He has a keen ability to explain each step of building and implementing a digital marketing plan and measuring the results. He is a natural at coaching, and I learned so much from him! He is also a pleasure to work with."

Erin Moriarty Wade
Director of Communications & Marketing at Childhood Arthritis and Rheumatology Research Alliance

"Alessandro is one of those persons that doesn't get lost in details or buzzwords. He has more than enough experience to understand what is needed and what not to make a project a success. He communicates his ideas clearly towards the team that then can do what is necessary to deliver results."

Sven Van Den Broeck
Co-Founder at PAN Agency
Alessandro Boscolo Conway Hello Digital

Meet the person behind Hello Digital

I’m Alessandro, a freelance SEO and digital marketing consultant based in Dublin. I’ve worked in digital for over 20 years, including time on Google’s Search Quality team. I help startups and small businesses get seen online and bring in more leads.

When you work with Hello Digital, you work with me. I plan and manage everything myself, so you always know what’s being done and what to expect.

Who I work with

I work with Irish startups, small businesses, and growing teams that want better results from digital marketing. Whether you’re building your presence from the ground up or looking to scale without the overhead of a full agency, I offer clear, expert support that fits your stage and goals.

Startups

New Irish businesses that need to build visibility from day one. I help startups create a solid digital foundation with SEO, content, and paid campaigns designed to attract the right audience early, so you can grow with purpose, not pressure.

Local businesses

Trades, services, and professionals across Ireland who want to appear in local searches and drive more enquiries. I help you optimise your local presence across maps, listings, and location-based keywords so nearby customers can easily find and choose you.

Growing teams

Small marketing teams or business owners ready to scale but without the time or headcount to manage digital channels alone. I step in with expert strategy, hands-on support, and clear priorities without the layers of a traditional agency.

Online businesses

Irish e-commerce stores, SaaS platforms, and digital and AI-first brands that want to grow traffic and increase conversions. I help online businesses sharpen their SEO, improve product visibility, and run campaigns that bring in more qualified visitors.

Want more visibility and sales for your online store?

I help Irish e-commerce businesses optimise site structure, product content and SEO to attract buyers and grow sustainably beyond paid ads. 

Book a free consultation

FAQs about e-commerce SEO consulting services in Dublin with Hello Digital

What is e-commerce SEO and why does it matter?

E-commerce SEO helps your online store appear in Google for the products you sell. It involves optimising product pages, category pages, and content to attract buyers who are actively searching, increasing visibility, traffic, and conversions without relying solely on ads.

Do I need e-commerce SEO if I already run paid ads?

Yes. While paid ads can deliver fast traffic, e-commerce SEO provides long-term value by attracting organic visitors, reducing your cost per acquisition over time. SEO and PPC work best when used together to balance quick wins with sustainable growth.

What e-commerce platforms do you work with?

I work with Shopify, WooCommerce, BigCommerce, Wix, Squarespace, and other platforms. No matter what your store is built on, I can help fix SEO issues, improve site structure, and increase product visibility in search results.

Do you work with small online stores in Dublin?

Absolutely. I support independent online retailers and small teams across Dublin and Ireland, whether you're launching a new store or looking to grow without increasing your ad spend. The approach is customised to your platform, size, and goals.

Can you help my product and category pages rank better?

Yes. I optimise page titles, metadata, internal linking, product descriptions, and structure to help your most valuable pages rank for relevant, high-intent searches. This helps turn visibility into traffic and traffic into sales.

Will SEO help reduce my reliance on paid advertising?

Definitely. Strong SEO means more qualified traffic from unpaid sources. While SEO won’t replace ads overnight, it builds a foundation for long-term sales, helping reduce your paid media spend over time.

How do you approach large e-commerce inventories?

I prioritise high-value products and categories, then build a scalable structure that makes it easy for Google to crawl your site. This approach ensures maximum ROI without wasting time on pages that don’t contribute to your bottom line.

Do you also help with e-commerce content creation?

Yes. I can improve product descriptions, optimise category page copy, and create supporting blog content — all based on keyword research and customer intent to boost rankings and improve conversions.

Can you support international or multi-language e-commerce SEO?

Yes. I help structure sites for international visibility using hreflang tags, language targeting, and region-specific content. This ensures your store ranks correctly in each market and provides the right experience for every user.

How do I get started with e-commerce SEO?

Book a free consultation. I’ll review your store’s current setup, identify opportunities, and recommend practical next steps to help you improve visibility and grow sales through search, whether you're based in Dublin or serving customers globally.

Not sure if e-commerce SEO consulting is the right level of support for your online store?

Let’s take a look. I’ll review your products, structure, and opportunities and help you decide if SEO can reduce your ad spend and grow sales long term.

Book a free consultation

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