"Working with Alessandro transformed our digital marketing."
Camila de CastejaMarketing Director at myTomorrows
AI is transforming search, and your website needs to keep up. With over 20 years of SEO experience, including time on the Google Search team, I help small Irish businesses stay visible in Google’s AI Overviews, Bing Copilot, and ChatGPT results. From content chunking and schema markup to technical SEO and citations, I use proven AI SEO tactics to keep your site relevant, discoverable, and protected as search evolves.
Trusted by startups and small businesses in Dublin and across Ireland
Stay visible in AI-powered search results and adapt to AI Overviews to protect your traffic
I structure your content so it’s easy for AI tools to read and feature. Using schema, semantic HTML, and formatting optimised for large language models (LLMs), I help assistants like Google Gemini and Microsoft Copilot accurately interpret your pages, increasing your chances of being included in AI summaries and responses.
More people are using conversational AI to find answers. I create content that directly responds to natural, question-based queries in platforms like Google’s AI Overviews, Bing Copilot, and ChatGPT, helping your site appear in AI-generated summaries where your audience is searching.
Whether you're a café in Rathmines or a startup in the Docklands, I help you build topic authority with structured content hubs around your core services. This approach improves internal linking, relevance, and your visibility in both AI-driven and traditional search results.
Wondering if AI SEO services in Dublin are the right fit for your business? As search evolves toward AI assistants and Google continues rolling out AI Overviews, now’s the time to rethink your SEO and content strategy, especially if:
Choosing local AI SEO services means tailored strategies that align with your local market, whethere you're in Dublin or elsewhere in Ireland. This includes AI-friendly content structuring (or “chunking”), schema markup, and prompt tuning to help your site perform better in AI-driven search results.
Search is evolving rapidly, especially with AI. I help small businesses in Dublin and across Ireland update their SEO strategy for AI-driven experiences like Google’s Search Generative Experience (SGE) and Microsoft Copilot, so your content remains visible, relevant, and competitive.
Not sure how AI is changing search? I’ll help you optimise for SGE and other AI-powered results with structured, helpful content designed to be summarised, retrieved, and displayed across AI search platforms.
Let’s talk about your AI content strategy.
If your traffic has dipped or rankings have changed, AI-generated results could be why. I’ll audit your current SEO performance, identify gaps, and adapt your content for the new AI search landscape.
Request a free content audit consultation today.
To stand out in AI summaries, your site needs depth and structure. I’ll help you build topic clusters with connected, expert content that earns trust from both AI systems and search engines.
Let’s grow your authority in Dublin’s competitive market.
As an AI SEO consultant in Dublin, I stay on top of changes in search, including updates from platforms like Google SGE and Bing Deep Search, so you don’t have to.
From AI-focused audits to structured content updates, Hello Digital helps small businesses in Dublin and across Ireland stay visible in AI-powered search and keep up with how search is evolving.
Review your site for structural and topical gaps that could hurt search performance:
Coverage of relevant AI search topics
Content freshness and update frequency
Keyword relevance to current search intent
Map out a strategic plan that enhances AI visibility and topical authority:
Align content to user intent and question patterns
Build content themes and supporting clusters
Set up AI-friendly tools and track performance signals
Enhance and create content to match evolving search behaviour:
Write clear answers to user questions
Structure content with AI‑friendly headings and markup
Implement ongoing content updates and refreshes
AI SEO builds on traditional SEO, with a sharper focus on how search engines now summarise, combine, and present answers using AI.
"Working with Alessandro transformed our digital marketing."
Camila de Casteja"Alessandro's expertise in SEO, digital marketing, and web project management is exceptional."
John Maguire"Alessandro is knowledgeable, open minded, and great to work with."
Alice Fasciani"Alessandro took the time to understand our business and goals. He delivered results within the agreed timeline and we've since seen an increase in traffic and ROI on our Google Ads budget."
Conor Keogh"Alessandro would add value to any team; authentic, highly motivated, dedicated and a skilled digital marketing leader. Always a pleasure to work with."
Lia Bresnihan"Alessandro is a great manager with all the knowledge and soft skills needed for the job. His expertise in e-commerce and digital marketing added a lot to my experience and always showed great results in the company."
Felipe Toffolo"Alessandro is someone I've known for over a decade. His impressive skills and rich experience in SEO have always stood out. If you're looking for a seasoned marketer who's great with numbers and logical thinking, Alessandro should be your go-to guy. He's the one for the job."
Thierry De Marre"Alessandro provides extremely valuable SEO and digital marketing expertise and insights. He has a keen ability to explain each step of building and implementing a digital marketing plan and measuring the results. He is a natural at coaching, and I learned so much from him! He is also a pleasure to work with."
Erin Moriarty Wade"Alessandro is one of those persons that doesn't get lost in details or buzzwords. He has more than enough experience to understand what is needed and what not to make a project a success. He communicates his ideas clearly towards the team that then can do what is necessary to deliver results."
Sven Van Den BroeckI’m Alessandro, a freelance SEO and digital marketing consultant based in Dublin. I’ve worked in digital for over 20 years, including time on Google’s Search Quality team. I help startups and small businesses get seen online and bring in more leads.
When you work with Hello Digital, you work with me. I plan and manage everything myself, so you always know what’s being done and what to expect.
I work with Irish startups, small businesses, and growing teams that want better results from digital marketing. Whether you’re building your presence from the ground up or looking to scale without the overhead of a full agency, I offer clear, expert support that fits your stage and goals.
New Irish businesses that need to build visibility from day one. I help startups create a solid digital foundation with SEO, content, and paid campaigns designed to attract the right audience early, so you can grow with purpose, not pressure.
Trades, services, and professionals across Ireland who want to appear in local searches and drive more enquiries. I help you optimise your local presence across maps, listings, and location-based keywords so nearby customers can easily find and choose you.
Small marketing teams or business owners ready to scale but without the time or headcount to manage digital channels alone. I step in with expert strategy, hands-on support, and clear priorities without the layers of a traditional agency.
Irish e-commerce stores, SaaS platforms, and digital and AI-first brands that want to grow traffic and increase conversions. I help online businesses sharpen their SEO, improve product visibility, and run campaigns that bring in more qualified visitors.
I help Dublin businesses stay visible in Google’s Search Generative Experience and other AI search platforms with AI SEO strategies that keep your content competitive and protect your traffic.
AI SEO refers to optimising your website and content for AI-powered search features like Google’s AI Overviews and Bing Copilot. While it builds on core SEO principles, AI SEO focuses on how content is structured and interpreted by AI systems, making it more likely to appear in answer boxes or AI-generated summaries.
No. AI SEO is not just about using tools like ChatGPT. It involves adapting your strategy for changes in how people search and how AI now generates and presents answers. This includes structuring content clearly, covering relevant topics thoroughly, and ensuring semantic clarity.
Yes, but they’re just one part. AI SEO emphasises topics, search intent, and structure. Using well-organised headings, relevant entities, and semantically related terms helps AI systems understand and feature your content more effectively.
No. Most websites don’t need a complete rewrite. I focus on enhancing key pages through updates, restructuring, and expanding content, so they perform better in AI-powered search results.
AI is transforming search by showing direct answers at the top of results pages, often summarising content from various sources. Google’s AI Overviews and Bing’s AI-generated responses highlight the importance of clear, structured content that’s easy for AI to interpret.
Yes. I use clear headings, concise formatting, and structured elements to make your content easier for Google to summarise and include in AI Overviews, featured snippets, and voice results.
No. AI SEO is an evolution of traditional SEO, not a replacement. Strong content, technical health, and user-centric structure remain key. AI SEO builds on these by aligning with how AI interprets and delivers content.
Sometimes. I’ll advise on when and how to use AI tools to support content creation while ensuring everything stays accurate, brand-aligned, and genuinely useful to your audience.
Small businesses often benefit even more. With a focused strategy, smaller sites can achieve high visibility early in AI search results, especially in niche or local markets where authority and clarity matter most.
Book a free consultation. I’ll review your current SEO and content setup, then recommend practical next steps to keep your business visible in evolving AI-powered search environments.
Let’s explore how your content can stay visible in AI-powered search results like Google’s AI Overviews. I’ll show you practical steps to adapt your content strategy without losing what already works.