"Working with Alessandro transformed our digital marketing."
Camila de CastejaMarketing Director at myTomorrows
Search is changing fast — and your website needs to keep up. As a former Google Search team member with 20+ years of experience, I help small businesses in Dublin and across Ireland adapt their SEO strategy for AI-driven search experiences like Google SGE and Bing Copilot. You’ll get content and technical optimisation built to earn visibility in conversational, AI-generated results. Don’t wait until your traffic drops — adapt now for Google’s AI Overviews.
Trusted by small businesses and startups across Ireland
Stay visible and relevant as search shifts toward AI-powered results
I help you structure your content so it’s more likely to be picked up by AI-powered answers — not just ranked in traditional results.
I create pages that respond clearly to real search questions — making them easier for AI models to extract, summarise, and display.
I focus on helping your site become a trusted source around key topics — so you’re more visible in AI-generated results and organic search alike.
AI is changing how search works — and how your content needs to be structured. Here’s when it makes sense to adapt your SEO strategy.
Search is changing fast. I help small businesses adapt their SEO strategy for AI-powered experiences like Google’s Search Generative Experience — so you stay visible, relevant, and competitive as AI reshapes how people discover content.
If you’re unsure how AI will impact search results, I’ll help you optimise for SGE and other AI-driven interfaces — with structured, helpful, and well-covered content that’s more likely to be surfaced and summarised by AI.
If your organic traffic has dropped and rankings seem unstable, AI features in search may be changing how your pages are seen. I’ll audit your site and content to uncover gaps, re-optimise key pages, and adjust your strategy for the new landscape.
If you want your business to be seen as the go-to in your space, I’ll help you build out clusters of high-quality, semantically connected content — so search engines and AI systems understand your expertise and trust your site.
From site review to content updates, Hello Digital AI SEO services keep your site ready for the future of search.
Review your current setup for gaps and outdated structures.
Build a roadmap to support better AI visibility.
Create and refresh content to stay aligned with search behaviour.
AI SEO builds on traditional SEO, with a sharper focus on how search engines now summarise, combine, and present answers.
"Working with Alessandro transformed our digital marketing."
Camila de Casteja"Alessandro's expertise in SEO, digital marketing, and web project management is exceptional."
John Maguire"Alessandro is knowledgeable, open minded, and great to work with."
Alice FascianiI’m Alessandro, a freelance SEO and digital marketing consultant based in Dublin. I’ve worked in digital for over 20 years, including time on Google’s Search Quality team. I help startups and small businesses get seen online and bring in more leads.
When you work with Hello Digital, you work with me. I plan and manage everything myself, so you always know what’s being done and what to expect.
I work with Irish startups, small businesses, and growing teams that want better results from digital marketing. Whether you’re building your presence from the ground up or looking to scale without the overhead of a full agency, I offer clear, expert support tailored to your stage and goals.
New Irish businesses that need to build visibility from day one. I help startups create a solid digital foundation with SEO, content, and paid campaigns designed to attract the right audience early — so you can grow with purpose, not pressure.
Trades, services, and professionals across Ireland who want to appear in local searches and drive more enquiries. I help you optimise your local presence across maps, listings, and location-based keywords so nearby customers can easily find and choose you.
Small marketing teams or business owners ready to scale but without the time or headcount to manage digital channels alone. I step in with expert strategy, hands-on support, and clear priorities — without the layers of a traditional agency.
Irish ecommerce stores, SaaS platforms, and digital and AI-first brands that want to grow traffic and increase conversions. I help online businesses sharpen their SEO, improve product visibility, and run campaigns that bring in more qualified visitors.
I’ll help you structure and optimise your site for new search experiences like Google’s AI overviews — so you protect your traffic and grow your visibility as search evolves.
It’s SEO that helps your site stay visible as search engines use more AI to shape results.
No. It’s about optimising for Google’s AI-generated answers and other tools that change how people search.
Yes, but the focus is more on topics, intent and content structure.
No. You can update or expand pages based on your goals and current setup.
Google and other platforms are using AI to generate answers directly in search, pulling content from multiple sites. This means you need clear, well-structured content to stay visible.
Yes. I focus on formatting content to match how AI summarises answers — using clear headings, concise answers, and structured data where needed.
Not at all. AI SEO builds on the foundations of good SEO — quality content, technical health, and relevance. It’s about adapting your content for how search is evolving.
In some cases, yes. I can guide you on where AI tools can support your content workflow — while making sure what you publish is accurate, useful, and aligned with your brand.
Small businesses can benefit just as much — especially by getting ahead early. I’ll help you stay competitive as search evolves, even with a small team or limited content.
Book a free strategy call. I’ll ask a few questions and recommend the next steps.