Do landing pages affect SEO? Landing pages can indeed boost your website’s search engine rankings when done right. This post shows exactly how to build landing pages that perform well in search results and help your small business stand out.
Landing pages play a big role in helping your business grow online. These are the pages people land on when they click a search result, an ad, or a link. A good landing page can help your site rank better and turn visitors into customers.
An SEO landing page is designed to attract people from search engines like Google. It’s built to match what people are searching for and guides them toward a goal, like making a booking or signing up. These pages are focused, keyword-rich, and useful.
Each SEO landing page should:
Target one clear keyword or phrase
Answer the searcher’s question
Offer helpful information
Include a call to action (like “Get a quote” or “Book now”)
For small businesses in Ireland, SEO landing pages are a smart way to show up in local search results. They also help you compete with bigger companies by speaking directly to what your audience is looking for.
If your landing page isn’t SEO-friendly, it’s unlikely to show up in search results. You could miss out on valuable traffic and customers.
Good SEO brings in the right visitors. A page that uses relevant keywords, answers common questions, and loads quickly will do better on Google. This helps your small business get found by people who are already looking for what you offer.
Mobile-friendliness is just as important. More people now search on their phones, so your landing page must work well on all devices.
SEO also improves user experience. It helps people find the info they need without frustration. When visitors find what they want quickly, they’re more likely to take action — whether that’s calling you, filling out a form, or making a purchase.
To make your landing page work well for SEO, you need to focus on what your audience wants, what they’re searching for, and how your page performs. Here’s how to build a page that gets seen and gets results.
Start by choosing the right keywords. These are the words and phrases your customers are typing into search engines. The best ones are relevant to your business, have a decent search volume, and low competition.
Use tools like Google Keyword Planner or Ubersuggest to find search terms
Focus on long-tail keywords like “affordable accountant in Dublin” or “emergency plumber Limerick”
Use your chosen keywords in the page title, heading, body copy, meta description, and URL
Keywords help your page match what people are searching for, which boosts your chances of being found.
Search intent is the reason behind someone’s search. Are they looking to buy, to learn, or to compare options? Your landing page should match that intent.
If they want to buy: include clear product info, benefits, and a strong call to action
If they want to learn: give helpful tips, guides, or answers to questions
Keep the design clean and focused — too many distractions reduce your chances of getting results
Think about what your visitor wants and guide them toward it with well-structured content and a clear layout.
On-page SEO is about how your landing page is built. A well-optimised page helps search engines understand your content and keeps users engaged.
Use headings (H1, H2, H3) to break up your content
Add internal links to other pages on your site
Keep your URLs short, clear, and keyword-rich
Include alt text on images that describe the picture and use relevant keywords
Make sure your page loads fast
These steps all support your SEO efforts and make your landing page easier to use.
Content matters. Great content keeps visitors on the page longer and makes it more likely they’ll take action.
Use plain, simple language
Make it easy to read with short sentences and bullet points
Add proof or examples — like testimonials or case studies
Focus on the value your service provides
Avoid fluff. Just give the visitor the info they need and encourage them to act.
Google gives priority to mobile-friendly pages. If your landing page doesn’t work well on a phone, it could hurt your rankings.
Use a mobile-responsive design
Make buttons big enough to tap
Keep menus simple
Test how it looks and works on different devices
Speed matters too. Compress images, reduce plugins, and use a good hosting provider to improve load times. A slow page can drive people away before they even see your offer.
If you want your landing pages to rank on search engines, it’s not just about having good content. You also need to track performance and build credibility through backlinks. These steps help improve visibility and bring more people to your site.
Once your landing page is live, you need to keep an eye on how it’s doing. Use tracking tools to measure how people interact with it.
Check how many people are visiting the page using Google Analytics
Look at the bounce rate – if it’s high, people might not be finding what they expected
Track how long users stay on the page – longer times usually mean your content is relevant
Monitor the conversion rate – are visitors filling in forms, calling, or clicking your buttons?
Use heatmaps (tools like Hotjar) to see where users click and what they ignore
This data helps you spot what’s working and what needs to change. Small tweaks can lead to better rankings and more leads over time.
Backlinks are links from other websites to yours. They’re one of the biggest ranking factors in SEO. The more quality sites linking to your landing page, the more Google trusts it.
Here’s how to build backlinks for your landing pages:
Share your page on social media to get it noticed
Write guest blog posts and include a link back to your page
Ask happy customers or partners to link to your landing page from their sites
List your site in relevant directories or local business listings
Create useful content like guides or infographics that people want to share
Avoid spammy link-building tactics. Focus on getting links from trusted, relevant websites. One good link is worth more than ten bad ones.
Backlinks help search engines see your landing page as useful and relevant. That means higher rankings, more traffic, and better chances of converting visitors into customers.
Landing pages can play a big role in boosting your website’s search visibility. Done right, they help attract more visitors and turn them into customers. By focusing on SEO best practices, small business owners in Ireland can make the most of every page they publish.
Use clear and relevant keywords. Keep your layout simple and mobile-friendly. Track performance often and look at what needs to be improved. Build strong backlinks to show search engines that your page is trusted.
All of this helps your landing pages work harder for your business. Whether you're promoting a product, service, or special offer, make sure your landing page is doing more than just sitting online. Make it findable, fast, and focused.
Yes. A well-made landing page can boost your site’s ranking. Use the right keywords, answer user questions, and keep it mobile-friendly.
It depends on your goals. If you target different services or products, create a landing page for each. Just make sure each one is well-optimised.
It's better to focus on different keywords for each page. This avoids competition between your pages and improves your chances in search results.
Write enough to answer your visitor’s questions. Some topics need more detail. Focus on quality and relevance rather than word count.
Check your landing pages regularly. Update content if it’s out of date or not performing well. Small tweaks can make a big difference.
If you're not sure where to start or want to make sure your landing pages are set up for success, I can help. From keyword research to layout tips and SEO checks, I’ll make it easier for you to reach the right audience online.
Get in touch and let's improve your landing pages together.